馆藏书目查询系统 - 上海图书馆

1

Cover is for reference only

Integrated advertising, promotion and marketing communications = 广告, 促销与整合营销传播

Main Authors: Clow Kenneth E
Group Author: Baack Donald
Published: 清华大学出版社
Publication Dates: c2010
Call Number: F713.8/C648-1/4th.ed.

Book

2

Cover is for reference only

Marketing management：a customer-oriented approach

Main Authors: Clow Kenneth E
Group Author: Baack Donald
Published: Sage,
Publication Dates: c2010.
Call Number: F713.56/C648

Book

3

Cover is for reference only

Integrated advertising, promotion and marketing communications

Main Authors: Clow Kenneth E
Group Author: Baack Donald
Published: Pearson Prentice Hall,
Publication Dates: c2008.
Call Number: F713.8/C648/3rd.ed.

Book

4

Cover is for reference only

Concise encyclopedia of advertising

Main Authors: Clow Kenneth E
Group Author: Baack Donald
Published: Best Business Books : The Haworth Reference Press,
Publication Dates: c2005.
Call Number: F713.8-61/C648

Book

5

Cover is for reference only

Integrated advertising, promotion & marketing communications

Main Authors: Clow Kenneth E
Group Author: Baack Donald
Published: Pearson Prentice Hall,
Publication Dates: c2004.
Call Number: F713.8/C648/2nd.ed.

Book

6

Cover is for reference only

Integrated advertising, promotion, and marketing communications /

Main Authors: Clow, Kenneth E. (Author)
Group Author: Baack, Donald
Published: Pearson,
Publication Dates: [2022]
Call Number: F713.8/C648/9th ed.

Book

7

Cover is for reference only

Integrated advertising, promotion, and marketing communications (Eighth edition) / 广告, 促销与整合营销传播 (英文版·第8版) / 肯尼思·克洛, 唐纳德·巴克著.

Main Authors: Clow, Kenneth E. (Author)
Group Author: Baack, Donald
Published: 中国人民大学出版社,
Publication Dates: 2020.
Call Number: F713.8/C648-1/8th ed./chi

Book

8