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Marketing 41 Internet marketing 26 Consumer behavior 24 Management 17 Technological innovations 16 Social aspects 14 Social media 13 more ...
1
Marketing and advertising in the online-to-offline (O2O) world /

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Group Author: Dinana, Hesham, 1964-
Published: IGI Global,
Publication Dates: [2023]
Call Number: F713.5/M345-23
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2
Implementing automation initiatives in companies to create better-connected experiences /

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Main Authors: Remondes, Jorge
Group Author: Remondes, Jorge, 1971-; Teixeira, Sandrina, 1975-
Published: IGI Global Publisher of Timley Knowledge,
Publication Dates: [2022]
Call Number: F272.15-37/R389
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3
Disruptive innovation and emerging technologies for business excellence in the service sector /

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Group Author: Nadda, Vipin, 1970-; Tyagi, Pankaj Kumar, 1979-; Singh, Malini, 1976-; Tyagi, Priyanka
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2022]
Call Number: F719/D613
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4
Innovations in digital branding and content marketing /

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Group Author: Das, Subhankar, 1981; Mondal, Subhra Rani, 1983
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2021]
Call Number: F713.8-3/I585
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5
Handbook of research on contemporary consumerism /

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Group Author: Kaufmann, Hans Ruediger, 1958; Panni, Mohammad Fateh Ali Khan, 1981
Published: IGI Global,
Publication Dates: [2020]
Call Number: F713.55-62/H236-10
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6
Impacts of online advertising on business performance /

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Group Author: Semerádová, Tereza, 1989; Weinlich, Petr, 1976
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2020]
Call Number: F713.852/I343
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7
Handbook of research on decision-making techniques in financial marketing /

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Group Author: Dinçer, Hasan, 1982; Yuksel, Serhat, 1983
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2020]
Call Number: F830.4-62/H236
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8
Managing social media practices in the digital economy /

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Group Author: Alavi, Shirin, 1980; Ahuja, Vandana
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2020]
Call Number: F49/M266-1
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9
Examining cultural perspectives in a globalized world /

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Group Author: Brunet-Thornton, Richard, 1953
Published: Business Science Reference,
Publication Dates: [2020]
Call Number: F243.1/E961
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10
Improving marketing strategies for private label products /

Cover is for reference only
Corporate Authors: IGI Global
Group Author: Arslan, Yusuf
Published: IGI Global,
Publication Dates: [2020]
Call Number: F713.50/I348-1
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11
Handbook of research on the impact of fandom in society and consumerism /

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Group Author: Wang, Chenglu
Published: Business Science Reference,
Publication Dates: [2020]
Call Number: F713.55-62/H236-11
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12
Digital marketing strategies for tourism, hospitality, and airline industries /

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Group Author: Santos, Jose Duarte, 1966; Silva, Oscar Lima, 1970
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2020]
Call Number: F713.36/D574-7
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13
Leveraging computer-mediated marketing environments /

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Group Author: Bowen, Gordon, 1950; Ozuem, Wilson, 1974
Published: IGI Global, Business Science Reference,
Publication Dates: [2019]
Call Number: F713.365/L659
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14
Smart marketing with the internet of things /

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Group Author: Simoes, Dora, 1970; Barbosa, Belem, 1971; Filipe, Sandra, 1973
Published: IGI Global,
Publication Dates: [2019]
Call Number: F713.36/S636
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15
Multifaceted explorations of consumer culture and its impact on individuals and society /

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Group Author: Burns, David J., 1958
Published: IGI Global,
Publication Dates: [2019]
Call Number: F014.5-05/M961
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16
Advanced methodologies and technologies in digital marketing and entrepreneurship /

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Group Author: Khosrow-Pour, Mehdi, 1951
Published: IGI Global, Business Science Reference,
Publication Dates: [2019]
Call Number: F713.3/A244-1
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17
Predicting trends and building strategies for consumer engagement in retail environments /

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Group Author: Granata, Giuseppe, 1965; Tartaglione, Andrea Moretta, 1971; Tsiakis, Theodosios, 1978
Published: IGI Global, Business Science Reference,
Publication Dates: [2019]
Call Number: F713.32/P923
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18
Application of gaming in new media marketing /

Cover is for reference only
Group Author: Mishra, Pratika, 1981; Dham, Swati Oberoi, 1983
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2019]
Call Number: F713.36/A652-1
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19
Strategic perspectives in destination marketing /

Cover is for reference only
Group Author: Camilleri, Mark Anthony, 1976
Published: Business Science Reference,
Publication Dates: [2019]
Call Number: F590.8/S898-1
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20
Handbook of research on narrative advertising /

Cover is for reference only
Group Author: Yilmaz, Recep
Published: IGI Global, Business Science Reference,
Publication Dates: [2019]
Call Number: F713.8-62/H236-2
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