活动赞助：体育、艺术活动中的营销传播 = Sponsorship in marketing：effective communication through sports, arts and events

Main Authors: 美 康韦尔 Cornwell, T. Bettina (贝蒂娜·康韦尔(T. Bettina Cornwell)著)
Group Author: 蒋昕 (译)
Published: 重庆大学出版社
Publication Dates: 2017
Call Number: G114/0252