SIVA范式：搜索引擎触发的营销革命 = Redefining marketing from a customer view：using SIVA theory to improve marketing results

Main Authors: 美 舒尔茨 Schultz, Don E. ((美)唐·舒尔茨著)
Group Author: 李丛杉 (译)
Published: 中信出版社
Publication Dates: 2014
Call Number: F713.365/8624\