谁有故事谁胜出 = What's your story? storytelling to move markets, audiences, people, and brands

Main Authors: 美 马修斯 Mathews, Ryan ((美)赖安·马修斯(Ryan Mathews)，(美)华兹·瓦克尔(Watts Wacker)著); 美 瓦克尔 Wacker, Watts
Group Author: 贺颖彦 (译)
Published: 中国人民大学出版社
Publication Dates: 2009
Call Number: F713.50/7124