直达买家：让别人免费帮你卖产品的网络营销公关新规则 = The new rules of marketing & PR：how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly

Main Authors: 美 斯科特 Scott, David Meerman ((美)戴维·米尔曼·斯科特(David Meerman Scott)著)
Group Author: 袁长燕 (译)
Published: 重庆出版社
Publication Dates: 2011
Call Number: F713.36/4822-1