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Filter Related Topics: 市场营销学 AND 广告
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1
原生广告

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Main Authors: 英 洛弗尔 Lovell, Dale ((英)戴尔·洛弗尔(Dale Lovell)著)
Group Author: 蔡郁 (译)
Published: 中信出版集团股份有限公司
Publication Dates: 2020
Call Number: F713.86/3152
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2
十个为什么 广告营销哲学十堂课

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Main Authors: 陈国辉 (陈国辉著)
Published: 广西师范大学出版社
Publication Dates: 2020
Call Number: F713.86/7269
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3
搜索营销 理解关键字广告之核心 core elements of keyword advertising

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Main Authors: 美 詹森 Jansen, Bernard Jim ((美)伯纳德·吉姆·詹森(Bernard Jim Jansen)著)
Group Author: 杨彦武 (译)
Published: 机械工业出版社
Publication Dates: 2019
Call Number: F713.86/2249
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4
我们在为什么样的广告买单 广告人的潜意识诱导术

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Main Authors: 英 希思 Heath, Robert ((英)罗伯特·希思(Robert Heath)著)
Group Author: 任永欣 (译); 郑昊沫 (译)
Published: 世界图书出版公司北京公司
Publication Dates: 2016
Call Number: F713.86/4263
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5
广告销售老鸟成长记

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Main Authors: 余夕仁 (余夕仁著)
Published: 电子工业出版社
Publication Dates: 2013
Call Number: F713.8/8922-1
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6
广告、促销与整合营销传播

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Main Authors: 美 克洛 Clow, Kenneth E ((美)肯尼思·E. 克洛(Kenneth E. Clow)，(美)唐纳德·巴克(Donald Baack)著); 美 巴克 Baack, Donald
Group Author: 应斌 (译); 王虹 (译)
Published: 清华大学出版社
Publication Dates: 2012
Call Number: F713.86/4231
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7
如何增加广告黏度 成功案例及方法分析

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Main Authors: 美 布里格斯 Briggs, Rex ((美)雷克斯·布里格斯(Rex Briggs), (美)格雷格·斯图亚特(Greg Stuart)著); 美 斯图亚特 Stuart, Greg
Group Author: 杨雷 (译)
Published: 电子工业出版社
Publication Dates: 2011
Call Number: F713.8/4264
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8
中国广告主营销传播趋势报告 No.5 No.5

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Main Authors: 黄升民 (黄升民，杜国清，邵华冬等著); 杜国清; 邵华冬
Published: 社会科学文献出版社
Publication Dates: 2010
Call Number: F713.8/4827-8#5
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9
中国元素与广告营销

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Main Authors: 陈培爱 (陈培爱主编)
Corporate Authors: 中国广告协会学术委员会
Published: 厦门大学出版社
Publication Dates: 2010
Call Number: F713.8-53/7242
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10
广告销售老鸟成长记

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Main Authors: 余夕仁 (余夕仁著)
Published: 电子工业出版社
Publication Dates: 2009
Call Number: F713.8/8922
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11
广告营销策划经典案例分析

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Main Authors: 金力 (金力编著)
Published: 北京大学出版社
Publication Dates: 2009
Call Number: F713.8/8140
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12
中国户外媒体发展趋势研究报告 户外营销实战手册

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Main Authors: 杜国清 (杜国清，邵华冬著); 邵华冬
Published: 社会科学文献出版社
Publication Dates: 2008
Call Number: F713.8/4963-1
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13
三十而例 营销传播中的全方位创意革命

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Main Authors: 刘洪良 (刘洪良著)
Published: 广东经济出版社
Publication Dates: 2004
Call Number: F713.8/0433
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14
定位 中国实践版

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Main Authors: 邓德隆 (邓德隆等著); 陈奇峰; 耿一诚; 夏毅
Published: 广州出版社
Publication Dates: 2002
Call Number: F713.8/7427
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