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1
浪潮求生 社会化媒体时代危机管理及网络营销

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Main Authors: 沈健 (沈健著)
Published: 机械工业出版社
Publication Dates: 2012
Call Number: F713.365.2/3122
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湿经济 creating customer value on the digital frontier

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Main Authors: 美 派恩 Pine, B. Joseph ((美)B. 约瑟夫·派恩二世(B. Joseph Pine Ⅱ), (美)基姆 C. 科恩(Kim C. Korn)著); 美 科恩 Korn, Kim C
Group Author: 王维丹 (译)
Published: 机械工业出版社
Publication Dates: 2012
Call Number: F0/3163-4
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3
营销革命3.0 从产品到顾客，再到人文精神 from products to customers to the human spirit

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Main Authors: 美 科特勒 Kotler, Philip ((美)菲利普·科特勒(Philip Kotler)，(印尼)何麻温·卡塔加雅(Hermawan Kartajaya)，(印尼)伊万·塞蒂亚万(Iwan Setiawan)著); 印尼 卡塔加雅 Kartajaya, Hermawan; 印尼 塞蒂亚万 Setiawan, Iwan
Group Author: 毕崇毅 (译)
Published: 机械工业出版社
Publication Dates: 2011
Call Number: F713.50/2924-37
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无界 企业如何在全球互联时代生存 how global connectivity is revolutionizing the way we do business

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Main Authors: 美 格林 Green, Emily Nagle ((美)艾米莉·内格尔·格林(Emily Nagle Green)著)
Group Author: 卞斌 (译)
Published: 机械工业出版社
Publication Dates: 2011
Call Number: F270.7/4949-1
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5
创新推动者 unleash your employees energize your customers and transform your business

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Main Authors: 美 贝诺夫 Bernoff, Josh ((美)乔希·贝诺夫(Josh Bernoff)，(美)泰德·谢德勒(Ted Schadler)著); 美 谢德勒 Schadler, Ted
Group Author: 毕崇毅 (译)
Published: 机械工业出版社
Publication Dates: 2011
Call Number: F270/7835
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