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1

粉丝效应从用户到粉丝，从流量到增量 turning fans into customers and customers into fans

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粉丝效应：从用户到粉丝，从流量到增量 = Fanocracy：turning fans into customers and customers into fans

Main Authors: (美) 斯科特 Scott, David Meerman (著); (美) 斯科特 Scott, Reiko (著)
Group Author: 陈述斌 (译); 卢振飞 (译)
Published: 中信出版集团股份有限公司
Publication Dates: 2021
Call Number: F713.365.2/4822-3

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2

销售和服务新规则敏捷销售及新型客户服务 how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

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销售和服务新规则：敏捷销售及新型客户服务 = The new rules of sailes and service：how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

Main Authors: 美斯科特 Scott, David Meerman (著)
Group Author: 秦程程 (译)
Published: 机械工业出版社
Publication Dates: 2016
Call Number: F274/4822

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3

直达买家让别人免费帮你卖产品的网络营销公关新规则 how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly

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直达买家：让别人免费帮你卖产品的网络营销公关新规则 = The new rules of marketing & PR：how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly

Main Authors: 美斯科特 Scott, David Meerman (著)
Group Author: 袁长燕 (译)
Published: 重庆出版社
Publication Dates: 2011
Call Number: F713.36/4822-1

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4

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新规则：用社会化媒体做营销和公关 = The new rules of marketing and PR

Main Authors: 美斯科特 Scott, David Meerman (著)
Group Author: 赵俐 (译); 谢俊 (译); 张婧妍 (译)
Published: 机械工业出版社
Publication Dates: 2011
Call Number: G206.2/4822

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