营销冠军：提升营销影响力使之真正成为企业的核心 = Marketing champions：practical strategies for improving marketing's power, influence, and business impact

Main Authors: 杨 Young, Roy A (Roy A. Young, Allen M. Weiss, David W. Stewart著); 维斯 Weiss, Allen M; 斯图尔特 Stewart, David W
Group Author: 屈云波 (译); 胡利杰 (译)
Published: 企业管理出版社
Publication Dates: 2007
Call Number: F274/4792