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1

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Main Authors: 美弗莱明 M.C. ((美)弗莱明,(美)纳理斯著); 美 Fleming Michael C.; 美纳理斯 J.G.
Group Author: 美 Nellis Joseph (著); 牛南洁 (译); 郭金龙 (译)
Published: 中信出版社
Publication Dates: 1999
Call Number: F712.3/5046

Book

2

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管理创新 = The Essence of Management Creativity

Main Authors: 普罗克特 T. (T·普罗克特著)
Group Author: 周作宇 (译); 张晓霞 (译)
Published: 中信出版社
Publication Dates: 1999
Call Number: F270/8642

Book

3

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国际市场营销 = The Essence of International Marketing

Main Authors: 帕利沃德 S.J. (S·J·帕利沃德著)
Group Author: 余元冠 (译)
Published: 中信出版社
Publication Dates: 1999
Call Number: F740.2/4232

Book

4

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成功的选聘 = The Essence of Scuccessful StaffSelection

Main Authors: 勒德洛 R. (R·勒德洛, F·潘顿著); 潘顿 F.
Group Author: 沈志莉 (译)
Published: 中信出版社
Publication Dates: 1999
Call Number: C962/4523

Book

5

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商业伦理

Main Authors: 普拉利 P (P·普拉利著)
Group Author: 洪成文 (译); 洪亮 (译); 仵冠 (译)
Published: 中信出版社
Publication Dates: 1999
Call Number: F718/8652

Book

6

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改革

Main Authors: 克拉克 L (L·克拉克著)
Group Author: 张建 (译); 张兰青 (译)
Published: 中信出版社
Publication Dates: 1999
Call Number: F271/4254-1

Book

7

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如何谈判

Main Authors: 尤德尔 S. (( )J.M.希尔特洛普,( )S.万德尔著); Udall S.; 希尔特洛普 J.M.; Hiltrop J.M.
Group Author: 刘文军 (译)
Published: 中信出版社 Prentice hall出版公司
Publication Dates: 1999
Call Number: F715/4222

Book

8

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消费者行为学 = The Essence of Consumer Behaviouir

Main Authors: 布莱思 J. (J·布莱思著)
Group Author: 丁亚斌 (译); 郑丽 (译); 霍燕 (译)
Published: 中信出版社
Publication Dates: 1999
Call Number: F713.55/4246

Book

9

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宏观经济

Main Authors: 内利斯 J. G. ((英)J. G. 纳理斯, (英)D. 帕克著); 帕克 D.
Group Author: 刘文军 (译)
Published: 中信出版社西蒙与舒斯特国际出版公司
Publication Dates: 1998
Call Number: F015/4224

Book

10

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服务营销

Main Authors: 佩恩 A. (A. 佩恩著)
Group Author: 郑薇 (译)
Published: 中信出版社西蒙与舒斯特国际出版公司
Publication Dates: 1998
Call Number: F719/2263

Book

11

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兼并与收购

Main Authors: 萨德塞纳姆 P. S. (P. S. 萨德沙纳姆著)
Group Author: 胡海峰 (译); 舒志军 (译)
Published: 中信出版社西蒙与舒斯特国际出版公司
Publication Dates: 1998
Call Number: F273.3/4223

Book

12

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营销调研

Main Authors: 希斯纳尔 P. M. (P. M. 奇兹诺尔著)
Group Author: 乔慧存 (译); 李新民 (译)
Published: 中信出版社西蒙与舒斯特国际出版公司
Publication Dates: 1998
Call Number: F713.3/4242

Book

13

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人力资源管理

Main Authors: 麦克纳 E. (E. 麦克纳, N. 比奇著); 比奇 N.
Group Author: 丁凡 (译)
Published: 中信出版社西蒙与舒斯特国际出版公司
Publication Dates: 1998
Call Number: F240/5442.1

Book

14

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市场营销

Main Authors: 马杰罗 S. (S. 马杰罗著)
Group Author: 李维刚 (译); 吕薇 (译)
Published: 中信出版社西蒙与舒斯特国际出版公司
Publication Dates: 1998
Call Number: F713.3/7146

Book

15

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国际货币

Main Authors: 巴克利 A. (A.巴克利(A.Buchley)著); Buckley A.
Group Author: 黄璐 (译)
Published: 中信出版社
Publication Dates: 1998
Call Number: F821/7742

Book

16

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小型企业

Main Authors: 巴罗 C. (C. 巴罗著)
Group Author: 高俊山 (译)
Published: 中信出版社西蒙与舒斯特国际出版公司
Publication Dates: 1998
Call Number: F276.3/7762

Book

17

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经营经济学

Main Authors: 纳理斯 J. G. (J. G. 纳理斯, D. 帕克著); 帕克 D.
Group Author: 张建 (译)
Published: 中信出版社西蒙与舒斯特国际出版公司
Publication Dates: 1998
Call Number: F270/2114

Book

18

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有效沟通

Main Authors: 勒德洛 R. (R. 勒德洛, F. 潘顿著); 佩顿 F.
Group Author: 李博 (译); 黄红 (译)
Published: 中信出版社西蒙与舒斯特国际出版公司
Publication Dates: 1998
Call Number: C912.1/4523

Book

19

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国际商务

Main Authors: 塔格特 J. H.; 麦克德莫特 M. C.
Group Author: 彭荷英
Published: 中信出版社西蒙与舒斯特国际出版公司
Publication Dates: 1997
Call Number: F74/4142

Book

20

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经营管理

Main Authors: 希尔 T.
Group Author: 兰维; 廖玫
Published: 中信出版社西蒙与舒斯特国际出版公司
Publication Dates: 1997
Call Number: F270/4229.1

Book

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