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市场营销调研精要 = Essentials of marketing research

Main Authors: 美海尔 Hair, Joseph E., Jr (著)
Group Author: 白雪梅 (主译)
Published: 东北财经大学出版社
Publication Dates: 2011
Call Number: F713.50/3129-1

Book

2

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市场营销学 = Marketing

Main Authors: 美兰姆 Lamb, Charles W., Jr (著); 美麦克丹尼尔 McDaniel, Carl (著); 美海尔 Hair, Joseph F., Jr (著)
Group Author: 时启亮 (译); 朱洪兴 (译)
Published: 格致出版社上海人民出版社
Publication Dates: 2010
Call Number: F713.50/8144-4

Book

3

营销调研信息化条件下的选择 in a digital information environment

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营销调研：信息化条件下的选择 = Marketing research：in a digital information environment

Main Authors: 美海尔 Hair, Joseph F., Jr (著); 美布什 Bush, Robert P (著); 美奥蒂诺 Ortinau, David J (著)
Group Author: 刘新智 (译); 刘娜 (译)
Published: 清华大学出版社
Publication Dates: 2012
Call Number: F713.52/3129-1

Book

4

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市场营销学 = Marketing：英文版

Main Authors: 美麦克丹尼尔 C McDaniel, Carl (著); 美兰姆 C. W., Jr Lamb, Charles W., Jr. (著); 美海尔 J. F., Jr Hair, Joseph F., Jr. (著)
Published: 上海人民出版社
Publication Dates: 2006
Call Number: F713.50/5447-1

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