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1
Brand equity & advertising : advertising's role in building strong brands /

Cover is for reference only
Group Author: Aaker, David A; Biel, Alexander L
Published: Routledge,
Publication Dates: 2016.
Call Number: F760.5/B817-8
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2
Applying social cognition to consumer-focused strategy /

Cover is for reference only
Group Author: Kardes, Frank R; Herr, Paul, 1956; Nantel, Jacques
Published: Routledge,
Publication Dates: 2014.
Call Number: F713.55/A652
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3
Internet advertising theory and research

Cover is for reference only
Group Author: Schumann David W; Thorson Esther
Published: Psychology Press,
Publication Dates: 2012.
Call Number: F713.8-39/I619/[Rev.ed.]
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4
Online consumer psychology understanding and influencing consumer behavior in the virtual world

Cover is for reference only
Group Author: Haugtvedt Curtis P 1958-; Machleit Karen A; Yalch Richard
Published: Lawrence Erlbaum Associates,
Publication Dates: 2005.
Call Number: F713.55-05/O589
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5
Diversity in advertising broadening the scope of research directions

Cover is for reference only
Group Author: Williams Jerome D 1947-; Lee Wei-Na 1957-; Haugtvedt Curtis P 1958-
Published: Lawrence Erlbaum,
Publication Dates: 2004.
Call Number: F713.80/D618
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6
Brick & mortar shopping in the 21st century

Cover is for reference only
Corporate Authors: Conference on Advertising and Consumer Psychology (25th 2006 Houston, Tex.)
Group Author: Lowrey Tina M.
Published: L. Erlbaum Associates,
Publication Dates: c2008.
Call Number: F713.55-532/C748/2006
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7
Internet advertising theory and research

Cover is for reference only
Group Author: Thorson Esther.; Schumann David W.
Published: Lawrence Erlbaum Associates,
Publication Dates: 2007.
Call Number: F713.8-39/I619/rev.ed.
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