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1

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Main Authors: 美温德杰瑞·约拉姆 ((美)杰瑞·约拉姆·温德(Jerry Yoram Wind)，(美)杰里米·梅恩(Jeremy Main)著); 美 Wind Jerry Yoram; 美梅恩杰里米; 美 Main Jeremy
Group Author: 吴振兴 (译)
Published: 哈尔滨出版社
Publication Dates: 2004
Call Number: F270/3122-7

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2

广告的未来全接触点价值创造 creating value through all customer touchpoints

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广告的未来：全接触点价值创造 = Beyond advertising：creating value through all customer touchpoints

Main Authors: 美温德 Wind, Yoram Jerry ((美)约瑞姆·杰瑞·温德(Yoram Jerry Wind)，(美)凯瑟琳·芬迪森·海斯(Catharine Findiesen Hays)著); 美海斯 Hays, Catharine Findiesen
Group Author: 粟志敏 (译)
Published: 中国人民大学出版社
Publication Dates: 2020
Call Number: F713.80/3122

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3

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在平的世界中竞争 = Competing in a flat world

Main Authors: 冯国经 (冯国经(Victor K. Fung)，冯国纶(William K. Fung)，耶尔曼·杰瑞·温德(Yoram (Jerry) Wind)著); 冯国纶; 温德 Wind, Yoram Jerry
Group Author: 宋华 (译)
Published: 中国人民大学出版社
Publication Dates: 2009
Call Number: F715/3162

Book

4

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超常规思维：如何做出更明智的决策

Main Authors: (美) 温德 Wind, Jerry Yoram ((美)杰里·约拉姆·温德，科林·克鲁克，罗伯特·冈瑟著); (美) 克鲁克 Crook, Colin; (美) 冈瑟 Gunther, Robert
Group Author: 曾月清 (译)
Published: 人民邮电出版社
Publication Dates: 2022
Call Number: B804/3122

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