21世纪的定位：定位之父重新定义“定位” = Positioning in the 21st century：what worked in the 20th century won't necessarily work in the 21st century

Main Authors: 美 里斯 Ries, Al ((美)艾·里斯(Al Ries)，(美)劳拉·里斯(Laura Ries)，张云著); 美 里斯 Ries, Laura; 张云
Group Author: 寿雯 (译)
Published: 机械工业出版社
Publication Dates: 2019
Call Number: F713.50/6148-23