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1
广告策划教程

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Main Authors: 程宇宁 (程宇宁编著)
Published: 中南工业大学出版社
Publication Dates: 2000
Call Number: F713.81/2933-1
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2
广告文案创意 引起受众对品牌认知的表现艺术

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Main Authors: 程宇宁 (程宇宁编著)
Published: 中南工业大学出版社
Publication Dates: 1998
Call Number: F713.81/2933
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3
广告媒体策划

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Main Authors: 李明 (李明编著)
Published: 南京大学出版社
Publication Dates: 2009
Call Number: F713.81/4460
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4
中外广告发展史

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Main Authors: 夏文蓉 (夏文蓉编著)
Published: 南京大学出版社
Publication Dates: 2009
Call Number: F713.8-091/1404
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5
广告调研

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Main Authors: 张静 (张静编著)
Published: 南京大学出版社
Publication Dates: 2008
Call Number: F713.8/1252-1
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6
广告设计

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Main Authors: 丁耀 (丁耀编著)
Published: 南京大学出版社
Publication Dates: 2007
Call Number: J524.3/1292-1
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7
智略 广告媒介投放实施方法

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Main Authors: 陈亮 (陈亮著)
Published: 机械工业出版社
Publication Dates: 2006
Call Number: F713.8/7202
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8
广告语言修辞策略

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Main Authors: 何新祥 (何新祥编著)
Published: 中南大学出版社
Publication Dates: 2003
Call Number: F713.80/2203
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9
广告展示设计

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Main Authors: 曾迪来 (曾迪来编著)
Published: 中南大学出版社
Publication Dates: 2002
Call Number: J524.3/8635-1
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10
老莫煲汤 莫康孙说广告

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Main Authors: 美 莫康孙 ([莫康孙著])
Published: 黑龙江科学技术出版社
Publication Dates: 2002
Call Number: F713.8/4801
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11
影视广告设计

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Main Authors: 曾迪来 (曾迪来编著)
Published: 中南大学出版社
Publication Dates: 2001
Call Number: J524.3/8635
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12
广告设计概论

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Main Authors: 李巍 (李巍主编)
Published: 西南财经大学出版社
Publication Dates: 2002
Call Number: J524.3/4424-5
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13
广告策划

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Main Authors: 陈乙 (陈乙主编)
Published: 西南财经大学出版社
Publication Dates: 2002
Call Number: F713.81/7217
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14
营销与广告策划教程

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Main Authors: 乔均 (乔均主编)
Published: 西南财经大学出版社
Publication Dates: 2003
Call Number: F713.50/2241-1
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