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1
现代广告学概论

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Main Authors: 陈培爱 (陈培爱主编)
Published: 首都经济贸易大学出版社 2007重印
Publication Dates: 2004 2007重印
Call Number: F713.80/7242-3
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2
广告调查

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Main Authors: 黄京华 1965- (黄京华编著)
Published: 高等教育出版社
Publication Dates: 2015
Call Number: F713.80/4802
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3
广告效果

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Main Authors: 王晓华 (王晓华著)
Published: 高等教育出版社
Publication Dates: 2012
Call Number: F713.8/1162-2
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4
中外广告通史

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Main Authors: 杨海军 (1964-) (杨海军著)
Published: 高等教育出版社
Publication Dates: 2012
Call Number: F713.8-091/4933-3
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5
中国广告经典案例评析

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Main Authors: 金定海 (金定海，吴冰冰编著); 吴冰冰
Published: 高等教育出版社
Publication Dates: 2012
Call Number: J524.3/8133-1
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6
广告策划与创意

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Main Authors: 丁邦清 (丁邦清著)
Published: 高等教育出版社 2012重印
Publication Dates: 2011 2012重印
Call Number: F713.81/1253-1
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7
广告文案写作

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Main Authors: 初广志 (初广志编著)
Published: 高等教育出版社
Publication Dates: 2011
Call Number: H152.3/3204
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8
网络广告

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Main Authors: 陈刚 (陈刚编著)
Published: 高等教育出版社
Publication Dates: 2010
Call Number: F713.8-39/7272
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9
广告策划

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Main Authors: 张翔 (张翔，张哲，李青编著); 张哲; 李青
Published: 高等教育出版社
Publication Dates: 2010
Call Number: F713.81/1285-1
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10
广告经营与管理

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Main Authors: 张金海 (张金海, 程明著); 程明
Published: 高等教育出版社
Publication Dates: 2006
Call Number: F713.8/1283-3
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11
广播电视广告原理

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Main Authors: 姚力 (姚力著)
Published: 高等教育出版社
Publication Dates: 2006
Call Number: F713.80/4440
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12
简明世界广告史

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Main Authors: 姚曦 (姚曦, 蒋亦冰编著); 蒋亦冰
Published: 高等教育出版社
Publication Dates: 2006
Call Number: F713.8-091/4460
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13
企业形象导入 优势整合时代的CI计划

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Main Authors: 刘瑞武 (刘瑞武主编)
Published: 高等教育出版社
Publication Dates: 2006
Call Number: F270/0411-10
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14
广告设计与制作

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Main Authors: 李景彬 (李景彬主编)
Published: 高等教育出版社
Publication Dates: 2006
Call Number: J524.3/4464-1
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15
广告心理学

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Main Authors: 黄合水 (黄合水著)
Published: 高等教育出版社
Publication Dates: 2005
Call Number: F713.80/4881-1
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16
世界广告经典案例 经典广告作品评析

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Main Authors: 胡晓云 (胡晓云主编)
Published: 高等教育出版社
Publication Dates: 2004
Call Number: F713.8/4661-3
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17
广告心理学

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Main Authors: 余小梅 (余小梅著)
Published: 北京广播学院出版社
Publication Dates: 2003
Call Number: F713.80/8994-1
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18
现代广告通论

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Main Authors: 丁俊杰 (丁俊杰, 康瑾著); 康瑾
Published: 中国传媒大学出版社
Publication Dates: 2007
Call Number: F713.80/1224-2
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19
广播广告理论与实务教程

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Main Authors: 刘英华 (刘英华著)
Published: 中国传媒大学出版社
Publication Dates: 2006
Call Number: F713.80/0442
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20
广告策划

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Main Authors: 黄升民 (黄升民, 段晶晶著); 段晶晶
Published: 中国传媒大学出版社
Publication Dates: 2006
Call Number: F713.81/4827
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