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1
Handbook of research on global perspectives on international advertising /

Cover is for reference only
Group Author: Krom, Ipek, 1976-
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2022]
Call Number: F713.8-62/H236-3
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2
Innovations in digital branding and content marketing /

Cover is for reference only
Group Author: Das, Subhankar, 1981; Mondal, Subhra Rani, 1983
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2021]
Call Number: F713.8-3/I585
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3
Multifaceted explorations of consumer culture and its impact on individuals and society /

Cover is for reference only
Group Author: Burns, David J., 1958
Published: IGI Global,
Publication Dates: [2019]
Call Number: F014.5-05/M961
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4
Handbook of research on narrative advertising /

Cover is for reference only
Group Author: Yilmaz, Recep
Published: IGI Global, Business Science Reference,
Publication Dates: [2019]
Call Number: F713.8-62/H236-2
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5
Multi-platform advertising strategies in the global marketplace /

Cover is for reference only
Group Author: Yang, Kenneth C. C
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2018]
Call Number: F713.86/M961
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6
Narrative advertising models and conceptualization in the digital age /

Cover is for reference only
Group Author: Yilmaz, Recep
Published: IGI Global,
Publication Dates: [2017]
Call Number: F713.852/N234
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7
Handbook of research on strategic retailing of private label products in a recovering economy /

Cover is for reference only
Group Author: Gomez-Suarez, Monica, 1968; Martínez-Ruiz, María Pilar
Published: Business Science Reference, An Imprint of IGI Global,
Publication Dates: [2016]
Call Number: F713.8-62/H236-1
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8
Building brand identity in the age of social media : emerging research and opportunities /

Cover is for reference only
Main Authors: Ekhlassi, Amir, 1979
Group Author: Niknejhad Moghadam, Mahdi, 1990; Adibi, Amir Mohammad, 1991
Published: IGI Global, Business Science Reference (an imprint of IGI Global),
Publication Dates: [2018]
Call Number: F760.5/E367
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9
Promoting consumer engagement through emotional branding and sensory marketing /

Cover is for reference only
Group Author: Gupta, Monika (Editor); Jindal, Priya, 1978- (Editor); Bansal, Shubhi, 1997- (Editor)
Published: Business Science Reference, IGI Global,
Publication Dates: [2023]
Call Number: F713.8-05/P965
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10
Handbook of research on the future of advertising and brands in the new entertainment landscape /

Cover is for reference only
Group Author: Miguelez-Juan, Blanca, 1982- (Editor); Bonales Daimiel, Gema, 1981- (Editor)
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2023]
Call Number: F713.8-62/H236-4
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