Reset Filters
Filter Related Topics: Advertising
Filter Related Topics within your search.
1
Brand equity & advertising : advertising's role in building strong brands /

Cover is for reference only
Group Author: Aaker, David A; Biel, Alexander L
Published: Routledge,
Publication Dates: 2016.
Call Number: F760.5/B817-8
Book
Save to List
Saved in:
2
Applying social cognition to consumer-focused strategy /

Cover is for reference only
Group Author: Kardes, Frank R; Herr, Paul, 1956; Nantel, Jacques
Published: Routledge,
Publication Dates: 2014.
Call Number: F713.55/A652
Book
Save to List
Saved in:
3
Diversity in advertising broadening the scope of research directions

Cover is for reference only
Group Author: Williams Jerome D 1947-; Lee Wei-Na 1957-; Haugtvedt Curtis P 1958-
Published: Lawrence Erlbaum,
Publication Dates: 2004.
Call Number: F713.80/D618
Book
Save to List
Saved in:
4
The psychology of entertainment media blurring the lines between entertainment and persuasion

Cover is for reference only
Corporate Authors: NetLibrary, Inc.
Group Author: Shrum L. J.
Published: Lawrence Erlbaum,
Publication Dates: 2004.
Book
Save to List
Saved in:
Search Tools: Get RSS Feed — Email this Search —