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1
The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain /

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Main Authors: Bayle-Tourtoulou, Anne-Sophie
Group Author: Badoc, Michel
Published: Routledge, Taylor & Francis Group,
Publication Dates: 2020.
Call Number: F713.55/B358
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2
The new luxury : defining the aspirational in the age of hype /

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Corporate Authors: Highsnobiety Blog
Group Author: DeLeon, Jian; Klanten, Robert
Published: gestalten,
Publication Dates: 2019.
Call Number: F769/N532
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3
Brand protection in the online world : a comprehensive guide /

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Main Authors: Barnett, David N
Published: KoganPage,
Publication Dates: 2017.
Call Number: F760.5/B261
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4
Consumer neuroscience /

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Group Author: Cerf, Moran; García García, Manuel; Kotler, Philip
Published: The MIT Press,
Publication Dates: [2017]
Call Number: F713.55/C758-9
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5
Cases on branding strategies and product development : successes and pitfalls /

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Corporate Authors: IGI Global
Group Author: Sarma, Sarmistha; Singh, Sukhvinder
Published: IGI Global,
Publication Dates: [2015]
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6
Determinants of private label attitude : predicting consumers' brand preferences using psychographics /

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Main Authors: Weiß, Stefanie
Group Author: Kucera, Mag. Silvia S
Published: Springer Gabler,
Publication Dates: [2015]
Call Number: F713.55/W415
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7
Cases on branding strategies and product development : successes and pitfalls /

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Main Authors: Sarma, Sarmistha
Group Author: Singh, Sukhvinder
Published: Business Science Reference, An Imprint of IGI Global,
Publication Dates: [2015]
Call Number: F760.5/S246
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8
Brand management in emerging markets : theories and practice /

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Corporate Authors: IGI Global
Group Author: Wang, Chenglu; He, Jiaxun, 1969-
Published: IGI Global,
Publication Dates: [2014]
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9
Consumer-citizens of China the role of foreign brands in the imagined future China

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Main Authors: Tian Kelly
Group Author: Dong Lily
Published: Routledge,
Publication Dates: 2011.
Call Number: F713.55-12/T551
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10
Handbook of brand relationships

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Corporate Authors: Society for Consumer Psychology.
Group Author: MacInnis Deborah J.; Park C. Whan.; Priester Joseph R., 1960-
Published: M.E. Sharpe,
Publication Dates: c2009.
Call Number: F713.3/H236
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11
Product experience /

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Corporate Authors: Elsevier Science & Technology
Group Author: Schifferstein, H. Hendrik, 1964; Hekkert, Paul, 1963
Published: Elsevier,
Publication Dates: 2008.
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14
Brand hijack marketing without marketing

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Main Authors: Wipperfürth Alex.
Published: Portfolio,
Publication Dates: 2005.
Call Number: F760.5/W797
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15
Brand choice revealing customers' unconscious-automatic and strategic thinking processes

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Main Authors: Trappey Randolph J.
Group Author: Woodside Arch G.
Published: Palgrave Macmillan,
Publication Dates: 2005.
Call Number: F713.55/T774
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16
Brand failures

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Main Authors: Haig Matt
Published: Kogan Page,
Publication Dates: 2003.
Call Number: F760.5/H149
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17
Beyond branding

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Group Author: Ind Nicholas
Published: Kogan Page,
Publication Dates: 2003.
Call Number: F273.2/B573
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18
Cyberbranding brand building in the digital economy

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Main Authors: Breakenridge Deirdre
Corporate Authors: NetLibrary, Inc
Published: Financial Times Prentice Hall,
Publication Dates: c2001.
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19
Brands in the balance meeting the challenges to commercial identity

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Main Authors: Drawbaugh Kevin
Published: Reuters,
Publication Dates: 2001.
Call Number: F760.5/D767
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20
Brand medicine the role of branding in the pharmaceutical industry

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Group Author: Blackett Tom; Robins Rebecca
Published: Palgrave,
Publication Dates: 2001.
Call Number: F763/B817
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