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Customer loyalty Customer relations 36 Consumer satisfaction 15 Customer services 13 Management 11 Marketing 8 Relationship marketing 8 more ...
1
Antecedents and outcomes of employee-based brand equity /

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Group Author: Bari, Muhammad Waseem, 1980-; Abrar, Muhammad, 1976-; Alaverdov, Emilia, 1978-
Published: IGI Global, Business Science Reference,
Publication Dates: [2022]
Call Number: F713.55/A627
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Handbook of research on customer loyalty /

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Group Author: Keeling, Debbie I.; Ruyter, Ko de; Cox, David.
Published: Edward Elgar Publishing,
Publication Dates: [2022]
Call Number: F713.55-62/H236-12
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3
Managing customer value : one step at a time /

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Main Authors: Soman, Dilip
Group Author: N-Marandi, Sara
Published: World Scientific,
Publication Dates: [2022]
Call Number: F713.55/S693/2nd ed.
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4
Make your brand matter : experience-driven solutions to capture customers and keep them loyal /

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Main Authors: Soechtig, Steven G.
Published: John Wiley & Sons, Inc.,
Publication Dates: [2022]
Call Number: F713.5/S681
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5
Transient market power of firms /

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Main Authors: Ramamohan Rao, T. V. S.
Group Author: Bhattacharyya, Surajit
Published: Cambridge Scholars Publishing,
Publication Dates: 2021.
Call Number: F713.52/R165
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6
Jeffrey Gitomer's little red book of selling : 12.5 principles of sales greatness : how to make sales forever /

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Main Authors: Gitomer, Jeffrey, 1946-
Group Author: Glasbergen, Randy
Published: Bard Press,
Publication Dates: 2021.
Call Number: F713.50/G536-1
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7
Winning on purpose : the unbeatable strategy of loving customers /

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Main Authors: Reichheld, Frederick F.
Group Author: Darnell, Darci; Burns, Maureen (Maureen Farrell)
Published: Harvard Business Review Press,
Publication Dates: [2021]
Call Number: F713.55/R351-2
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8
Recommender system for improving customer loyalty /

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Main Authors: Tarnowska, Katarzyna A
Group Author: Raś, Zbigniew; Daniel, Lynn
Published: Springer,
Publication Dates: [2020]
Call Number: TP315/T189
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9
Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships /

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Main Authors: Lafrenière, Daniel
Published: Routledge, Taylor & Francis Group,
Publication Dates: 2020.
Call Number: F713.55/L169
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10
Fanocracy : turning fans into customers and customers into fans /

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Main Authors: Scott, David Meerman
Group Author: Scott, Reiko; Robbins, Anthony
Published: Penguin,
Publication Dates: [2020]
Call Number: F713.3/S425-1
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11
Keep your customers : how to stop customer turnover, improve retention and get lucrative, long-term loyalty /

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Main Authors: Cudby, Ali
Published: Morgan James Publishing,
Publication Dates: [2020]
Call Number: F713.55/C964
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12
Loyalty management : from loyalty programs to omnichannel customer experiences /

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Main Authors: Ziliani, Cristina
Group Author: Ieva, Marco Research fellow in marketing
Published: Routledge,
Publication Dates: 2020.
Call Number: F713.55/Z69
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13
Communicate in a crisis : understand, engage and influence consumer behaviour to maximize brand trust /

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Main Authors: Hartley, Kate
Published: Kogan Page Limited,
Publication Dates: 2019.
Call Number: C912.31-62/H332
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14
Handbook of research on customer engagement /

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Group Author: Hollebeek, Linda D; Sprott, David E
Published: Edward Elgar Publishing,
Publication Dates: [2019]
Call Number: F713.3-62/H236-2
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15
Leading loyalty : cracking the code to customer devotion /

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Main Authors: Rogers, Sandy
Group Author: Rinne, Leena; Moon, Shawn D. Shawn Daniel, 1967
Published: HarperCollins Leadership, an imprint of HarperCollins,
Publication Dates: [2019]
Call Number: F713.55/R729
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16
Analyzing attachment and consumers' emotions : emerging research and opportunities /

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Main Authors: Pedeliento, Giuseppe, 1984-
Corporate Authors: IGI Global
Published: IGI Global,
Publication Dates: [2018]
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17
Never lose a customer again : turn any sale into lifelong loyalty in 100 days /

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Main Authors: Coleman, Joey (C. Joseph)
Published: Portfolio/Penguin,
Publication Dates: [2018]
Call Number: F713.55/C692-1
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18
Analyzing attachment and consumers' emotions : emerging research and opportunities /

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Main Authors: Pedeliento, Giuseppe, 1984
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2018]
Call Number: F713.55/P371
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19
Brand hate : navigating consumer negativity in the digital world /

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Main Authors: Kucuk, S. Umit
Published: Palgrave Macmillan,
Publication Dates: [2016]
Call Number: F713.55/K957
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20
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /

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Main Authors: Grigsby, Mike
Published: Kogan Page,
Publication Dates: 2016.
Call Number: F713.55/G857
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