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1
Developing relationships, personalization, and data herald in marketing 5.0 /

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Group Author: Kaur, Jasmine, 1987-; Jindal, Priya, 1978-; Singh, Amandeep, 1982-
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2022]
Call Number: F713.36/D489-1
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2
Adoption and implementation of AI in customer relationship management /

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Group Author: Singh, Surabhi
Published: IGI Global,
Publication Dates: [2022]
Call Number: F713.55/A239
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3
Insights, innovation, and analytics for optimal customer engagement /

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Group Author: Nagaraj, Samala, 1980-
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2021]
Call Number: F713.55/I592
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4
Analyzing attachment and consumers' emotions : emerging research and opportunities /

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Main Authors: Pedeliento, Giuseppe, 1984
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2018]
Call Number: F713.55/P371
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5
Socio-economic perspectives on consumer engagement and buying behavior /

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Group Author: Kaufmann, Hans Ruediger, 1958; Panni, Mohammad Fateh Ali Khan, 1981
Published: Business Science Reference,
Publication Dates: [2017]
Call Number: F713.55/S678-5
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6
Handbook of research on leveraging consumer psychology for effective customer engagement /

Cover is for reference only
Group Author: Suki, Norazah Mohd
Published: IGI Global,
Publication Dates: [2017]
Call Number: F713.55-62/H236-4
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7
Customer relationship management strategies in the digital era /

Cover is for reference only
Main Authors: Nasir, Süphan
Published: Business Science Reference, an imprint IGI Global,
Publication Dates: [2015]
Call Number: F713.55/N241
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8
Handbook of research on consumerism in business and marketing : concepts and practices /

Cover is for reference only
Group Author: Kaufmann, Hans Ruediger, 1958; Panni, Mohammad Fateh Ali Khan, 1981
Published: Business Science Reference,
Publication Dates: [2014]
Call Number: F014.5/H236
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9
Promoting consumer engagement through emotional branding and sensory marketing /

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Group Author: Gupta, Monika (Editor); Jindal, Priya, 1978- (Editor); Bansal, Shubhi, 1997- (Editor)
Published: Business Science Reference, IGI Global,
Publication Dates: [2023]
Call Number: F713.8-05/P965
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10
Building a brand image through electronic customer relationship management /

Cover is for reference only
Group Author: Naim, Arshi, 1976- (Editor); Kautish, Sandeep Kumar (Editor)
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2022]
Call Number: F713.55/B932
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11
Strategic uses of social media for improved customer retention /

Cover is for reference only
Group Author: Al-Rabayah, Wafaa, 1985- (Editor); Khasawneh, Rawan, 1989- (Editor); Abu-Shamaa, Rasha, 1982- (Editor)
Published: Business Science Reference,
Publication Dates: [2017]
Call Number: F713.3/S898
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12
Handbook of research on IoT, digital transformation, and the future of global marketing /

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Group Author: El-Gohary, Hatem, 1970- (Editor); Edwards, David, 1968- (Editor); Ben Mimoun, Mohamed Slim, 1974- (Editor)
Published: Business Science Reference,
Publication Dates: [2021]
Call Number: F713.36-62/H236-4
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13
Handbook of research on retailing techniques for optimal consumer engagement and experiences /

Cover is for reference only
Group Author: Musso, Fabio, 1960- (Editor); Druica, Elena, 1971- (Editor)
Published: Business Science Reference,
Publication Dates: [2020]
Call Number: F713.32-62/H236-4
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14
Handbook of research on consumerism and buying behavior in developing nations /

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Group Author: Gbadamosi, Ayantunji
Published: Business Science Reference,
Publication Dates: [2016]
Call Number: F713.55-62/H236-5
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15
Strategic customer relationship management in the age of social media /

Cover is for reference only
Group Author: Khanlari, Amir, 1981
Published: Business Science Reference, An Imprint of IGI Global,
Publication Dates: [2015]
Call Number: F713.55/S898
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