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Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data /

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Main Authors: Ratner, Bruce
Published: CRC Press, Taylor & Francis Group,
Publication Dates: [2017]
Call Number: G202/R236/3rd ed.
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Targeting using augmented data in database marketing : decision factors for evaluating external sources /

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Main Authors: Hüttenrauch, Bettina
Published: Springer Gabler,
Publication Dates: [2016]
Call Number: F713.32/H982
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5
Customer and business analytics applied data mining for business decision making using R

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Main Authors: Putler Daniel S.
Group Author: Krider Robert E.
Published: CRC Press,
Publication Dates: c2012.
Call Number: F713.5/P988
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6
Database marketing analyzing and managing customers

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Main Authors: Blattberg Robert C 1942-
Group Author: Kim Pyŏng-do 1958-; Neslin Scott A 1952-
Published: Springer,
Publication Dates: c2008.
Call Number: F713.5/B644
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7
The customer loyalty solution: what works and what doesn't in customer loyalty programs

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Main Authors: Hughes Arthur Middleton
Published: McGraw-Hill,
Publication Dates: [2003]
Call Number: F713.5/H891
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8
Statistical modeling and analysis for database marketing effective techniques for mining big data

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Main Authors: Ratner Bruce
Published: Chapman & Hall/CRC,
Publication Dates: c2003.
Call Number: F407.675-32/R236
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9
Strategic electronic marketing managing e-business

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Main Authors: Kleindl Brad Alan 1955-
Published: Thomson/South-Western,
Publication Dates: c2003.
Call Number: F713.36/K645/2nd.ed.
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10
Database marketing and e-commerce strategy, development, and data mining

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Main Authors: Drozdenko Ronald
Group Author: Drake Perry D
Published: SAGE,
Publication Dates: 2002.
Call Number: F713.5-37/D793
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11
Strategic electronic marketing managing e-business

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Main Authors: Kleindl Brad Alan 1955-
Published: SouthWestern College Publishing,
Publication Dates: c2001.
Call Number: F713.36/K645
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12
Strategic database marketing the masterplan for starting and managing a profitable, customer-based marketing program

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Main Authors: Hughes Arthur Middleton
Published: McGraw-Hill,
Publication Dates: c2000.
Call Number: F713.5-39/H893/2nd.ed.
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14
The new direct marketing how to implement a profit-driven database marketing strategy

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Corporate Authors: David Shepard Associates
Group Author: Batra Rajeev
Published: McGraw-Hill,
Publication Dates: c1999.
Call Number: F713.32-37/N532/3rd.ed.
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15
Marketing in the cyber age the why, the what, and the how

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Main Authors: Rohner Kurt 1954-
Published: J. Wiley,
Publication Dates: 1998.
Call Number: F713-39/R738/
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16
The new rules of marketing how to use one-to-one relationship marketing to be the leader in your industry

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Main Authors: Newell Frederick 1926-
Published: McGraw-Hill,
Publication Dates: c1997.
Call Number: F713.32-37/N544/
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17
Computer-aided marketing and selling information asset management

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Main Authors: Shaw Robert
Published: Butterworth-Heinemann,
Publication Dates: 1991.
Call Number: F716/S535/
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18
Data marketing for dummies : a Wiley brand /

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Main Authors: Semmelroth, David
Corporate Authors: Wiley (Online service)
Published: John Wiley & Sons,
Publication Dates: 213.
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20
Perspectives on promotion and database marketing the collected works of Robert C Blattberg

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Main Authors: Blattberg Robert C., 1942-
Group Author: Allenby Greg M.; (Greg Martin), 1956-
Published: World Scientific,
Publication Dates: 2010.
Call Number: F713.5/B644-1
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