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1
Marketing and advertising in the online-to-offline (O2O) world /

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Group Author: Dinana, Hesham, 1964-
Published: IGI Global,
Publication Dates: [2023]
Call Number: F713.5/M345-23
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2
Developing relationships, personalization, and data herald in marketing 5.0 /

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Group Author: Kaur, Jasmine, 1987-; Jindal, Priya, 1978-; Singh, Amandeep, 1982-
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2022]
Call Number: F713.36/D489-1
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3
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing /

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Group Author: Singh, Amandeep, 1982-
Published: IGI Global, Business Science Reference,
Publication Dates: [2021]
Call Number: F713.36/B592
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4
Blockchain technology and applications for digital marketing /

Cover is for reference only
Group Author: Bansal, Rohit, 1982-; Malyadri, Pacha, 1958-; Singh, Amandeep, 1982-; Pervez, Asif, 1988-
Published: IGI Global, Business Science Reference,
Publication Dates: [2021]
Call Number: F713.36/B651
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5
Innovations in digital branding and content marketing /

Cover is for reference only
Group Author: Das, Subhankar, 1981; Mondal, Subhra Rani, 1983
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2021]
Call Number: F713.8-3/I585
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6
Leveraging computer-mediated marketing environments /

Cover is for reference only
Group Author: Bowen, Gordon, 1950; Ozuem, Wilson, 1974
Published: IGI Global, Business Science Reference,
Publication Dates: [2019]
Call Number: F713.365/L659
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7
Smart marketing with the internet of things /

Cover is for reference only
Group Author: Simoes, Dora, 1970; Barbosa, Belem, 1971; Filipe, Sandra, 1973
Published: IGI Global,
Publication Dates: [2019]
Call Number: F713.36/S636
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8
Application of gaming in new media marketing /

Cover is for reference only
Group Author: Mishra, Pratika, 1981; Dham, Swati Oberoi, 1983
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2019]
Call Number: F713.36/A652-1
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9
Digital marketing strategies for fashion and luxury brands /

Cover is for reference only
Group Author: Ozuem, Wilson, 1974; Azemi, Yllka, 1988
Published: IGI Global, Business Science Reference (an imprint of IGI Global),
Publication Dates: [2018]
Call Number: F713.36/D574-3
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10
Handbook of research on integrating social media into strategic marketing /

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Group Author: Hajli, Nick, 1979
Published: Business Science Reference, An imprint of IGI Global,
Publication Dates: [2015]
Call Number: F713.365-62/H236
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11
Marketing in the cyber era : strategies and emerging trends /

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Group Author: Ghorbani, Ali, 1984
Published: Business Science Reference,
Publication Dates: [2014]
Call Number: F713.36/M345
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13
Building brand identity in the age of social media : emerging research and opportunities /

Cover is for reference only
Main Authors: Ekhlassi, Amir, 1979
Group Author: Niknejhad Moghadam, Mahdi, 1990; Adibi, Amir Mohammad, 1991
Published: IGI Global, Business Science Reference (an imprint of IGI Global),
Publication Dates: [2018]
Call Number: F760.5/E367
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14
Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunities /

Cover is for reference only
Main Authors: Kaufmann, Hans Ruediger, 1958
Group Author: Manarioti, Agapi, 1979
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2017]
Call Number: F713.36/K215
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15
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives /

Cover is for reference only
Group Author: Aiello, Lucia, 1980
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2014]
Call Number: G124/H236
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16
The use of artificial intelligence in digital marketing : competitive strategies and tactics /

Cover is for reference only
Group Author: Teixeira, Sandrina, 1975- (Editor); Remondes, Jorge, 1971- (Editor)
Published: Business Science Reference, IGI Global,
Publication Dates: [2024]
Call Number: F713.5-37/U844
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17
Effective digital marketing for improving society behavior toward DEI and SDGs /

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Group Author: Pereira, Ines Veiga, 1977- (Editor); Pires, Paulo, 1967- (Editor); Santos, Jose Duarte, 1966- (Editor)
Published: IGI Global,
Publication Dates: [2024]
Call Number: F272-05/E273
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18
Promoting consumer engagement through emotional branding and sensory marketing /

Cover is for reference only
Group Author: Gupta, Monika (Editor); Jindal, Priya, 1978- (Editor); Bansal, Shubhi, 1997- (Editor)
Published: Business Science Reference, IGI Global,
Publication Dates: [2023]
Call Number: F713.8-05/P965
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19
Handbook of research on consumer behavioral analytics in metaverse and the adoption of virtual world /

Cover is for reference only
Group Author: Keikhosrokiani, Pantea, 1982- (Editor)
Published: Engineering Science Reference, an imprint of IGI Global,
Publication Dates: [2023]
Call Number: F713.55-62/H236-15
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20
Global applications of the internet of things in digital marketing /

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Group Author: Naim, Arshi, 1976- (Editor); Vairamani, Ajantha Devi, 1981- (Editor)
Published: Business Science Reference,
Publication Dates: [2023]
Call Number: F713.36/G562-5
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