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Global perspectives on the strategic role of marketing information systems /

Cover is for reference only
Group Author: Medina Quintero, José Melchor (Editor); Sahagun, Miguel A. (Editor); Alfaro, Jorge, 1963- (Editor); Ortiz-Rodriguez, Fernando, 1974- (Editor)
Published: Business Science Reference,
Publication Dates: [2023]
Call Number: F713.56/G562
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Consumer information systems and relationship management : design, implementation, and use /

Cover is for reference only
Group Author: Lin, Angela, 1970; Foster, Jonathan, 1965; Scifleet, Paul
Published: Business Science Reference,
Publication Dates: [2013]
Call Number: F713.55/C758-5
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