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1
Marketing and advertising in the online-to-offline (O2O) world /

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Group Author: Dinana, Hesham, 1964-
Published: IGI Global,
Publication Dates: [2023]
Call Number: F713.5/M345-23
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2
Developing relationships, personalization, and data herald in marketing 5.0 /

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Group Author: Kaur, Jasmine, 1987-; Jindal, Priya, 1978-; Singh, Amandeep, 1982-
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2022]
Call Number: F713.36/D489-1
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4
Impact of ICTs on event management and marketing /

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Group Author: Birdir, Kemal; Birdir, Sevda, 1969-; Dalgic, Ali, 1987-; Toksoz, Derya, 1990-
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2021]
Call Number: F713.5-39/I341
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5
Handbook of research on decision-making techniques in financial marketing /

Cover is for reference only
Group Author: Dinçer, Hasan, 1982; Yuksel, Serhat, 1983
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2020]
Call Number: F830.4-62/H236
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6
Managing social media practices in the digital economy /

Cover is for reference only
Group Author: Alavi, Shirin, 1980; Ahuja, Vandana
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2020]
Call Number: F49/M266-1
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7
Improving marketing strategies for private label products /

Cover is for reference only
Corporate Authors: IGI Global
Group Author: Arslan, Yusuf
Published: IGI Global,
Publication Dates: [2020]
Call Number: F713.50/I348-1
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8
Leveraging computer-mediated marketing environments /

Cover is for reference only
Group Author: Bowen, Gordon, 1950; Ozuem, Wilson, 1974
Published: IGI Global, Business Science Reference,
Publication Dates: [2019]
Call Number: F713.365/L659
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9
Evaluating the gaps and intersections between marketing education and the marketing profession /

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Group Author: Pinheiro, Margarida M., 1961-; Estima, Ana, 1975-; Marques, Susana, 1969-
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2019]
Call Number: F713.5-4/E921
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10
Multifaceted explorations of consumer culture and its impact on individuals and society /

Cover is for reference only
Group Author: Burns, David J., 1958
Published: IGI Global,
Publication Dates: [2019]
Call Number: F014.5-05/M961
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11
Advanced methodologies and technologies in digital marketing and entrepreneurship /

Cover is for reference only
Group Author: Khosrow-Pour, Mehdi, 1951
Published: IGI Global, Business Science Reference,
Publication Dates: [2019]
Call Number: F713.3/A244-1
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12
Strategic perspectives in destination marketing /

Cover is for reference only
Group Author: Camilleri, Mark Anthony, 1976
Published: Business Science Reference,
Publication Dates: [2019]
Call Number: F590.8/S898-1
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13
Integrated marketing communications, strategies, and tactical operations in sports organizations /

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Group Author: Alonso Dos Santos, Manuel, 1981
Published: Business Science Reference,
Publication Dates: [2019]
Call Number: F713.50/I611
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14
Breaking down language and cultural barriers through contemporary global marketing strategies /

Cover is for reference only
Group Author: Khosrow-Pour, Mehdi, 1951
Published: IGI Global, Business Science Reference,
Publication Dates: [2019]
Call Number: F713.50/B828
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15
Multi-platform advertising strategies in the global marketplace /

Cover is for reference only
Group Author: Yang, Kenneth C. C
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2018]
Call Number: F713.86/M961
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17
Handbook of research on integrating social media into strategic marketing /

Cover is for reference only
Group Author: Hajli, Nick, 1979
Published: Business Science Reference, An imprint of IGI Global,
Publication Dates: [2015]
Call Number: F713.365-62/H236
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18
Maximizing commerce and marketing strategies through micro-blogging /

Cover is for reference only
Group Author: Burkhalter, Janee N., 1979; Wood, Natalie T., 1970
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2015]
Call Number: F713.56/M464
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19
Internet mercenaries and viral marketing : the case of Chinese social media /

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Main Authors: Wu, Mei, 1954
Group Author: Jakubowicz, Peter, 1946; Cao, Chengyu, 1987
Published: Business Science Reference,
Publication Dates: [2014]
Call Number: F713.36/W959
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20
Marketing in the cyber era : strategies and emerging trends /

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Group Author: Ghorbani, Ali, 1984
Published: Business Science Reference,
Publication Dates: [2014]
Call Number: F713.36/M345
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