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1
Marketing Analytics : Perspektiven - Technologien - Anwendungsfelder /

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Group Author: Halfmann, Marion; Schüller, Katharina, 1988-
Published: Springer Gabler,
Publication Dates: [2022]
Call Number: WG/F713.50/M345
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2
Captivology : the science of capturing people's attention /

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Main Authors: Parr, Ben
Published: HarperCollins Publishers,
Publication Dates: 2016.
Call Number: B842.3/P258
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3
Marketing analytics : a practitioner's guide to marketing analytics and research methods /

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Main Authors: Charan, Ashok
Published: World Scientific,
Publication Dates: [2015].
Call Number: F713.52-37/C469
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4
Privacy, big data, and the public good : frameworks for engagement /

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Group Author: Lane, Julia; Stodden, Victoria; Bender, Stefan; Nissenbaum, Helen
Published: Cambridge University Press,
Publication Dates: 2014.
Call Number: D913.7/P961
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5
Big data marketing : engage your customers more effectively and drive value /

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Main Authors: Arthur, Lisa
Published: Wiley,
Publication Dates: [2013]
Call Number: F713.56/A788
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6
Advertising and anthropology : ethnographic practice and cultural perspectives /

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Main Authors: Malefyt, Timothy de Waal
Group Author: Morais, Robert J
Published: Berg Publishers,
Publication Dates: 2012.
Call Number: F713.8/M245/eng.ed.
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7
Consumer satisfaction advancements in theory, modeling, and empirical findings

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Main Authors: Peluso Alessandro M 1978-
Published: Peter Lang,
Publication Dates: c2011.
Call Number: F713.55/P393
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8
Measurement in marketing research an alternative framework

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Main Authors: Salzberger Thomas
Published: Edward Elgar,
Publication Dates: c2009.
Call Number: F713.52/S186
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9
A guide to conducting online research

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Main Authors: Gaiser Ted J
Group Author: Schreiner Anthony E
Published: SAGE,
Publication Dates: c2009.
Call Number: TP393.4-05/G144
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10
Market intelligence building strategic insight

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Main Authors: Jenster Per V
Group Author: Søilen Klaus Solberg
Published: Copenhagen Business School Press International Specialized Book Services [distributor],
Publication Dates: 2009.
Call Number: F713.5/J549
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