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Driving customer appeal through the use of emotional branding /

Cover is for reference only
Group Author: Garg, Ruchi, 1985; Chhikara, Ritu; Panda, Tapan Kumar; Kataria, Aarti
Published: IGI Global, Disseminator of Knowledge,
Publication Dates: [2018]
Call Number: F760.5-05/D782
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Cases on branding strategies and product development : successes and pitfalls /

Cover is for reference only
Main Authors: Sarma, Sarmistha
Group Author: Singh, Sukhvinder
Published: Business Science Reference, An Imprint of IGI Global,
Publication Dates: [2015]
Call Number: F760.5/S246
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