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1
Supplier relationship management : unlocking the value in your supply base /

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Main Authors: O'Brien, Jonathan, 1967-
Published: KoganPage,
Publication Dates: 2022.
Call Number: F274/O135/3rd ed.
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2
The discourse of customer service tweets : planes, trains and automated text analysis /

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Main Authors: Lutzky, Ursula
Published: Bloomsbury Academic,
Publication Dates: 2022.
Call Number: F713.365.2/L975
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3
Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey /

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Group Author: Pomirleanu, Nadia; Mariadoss, Babu John; Schibrowsky, John
Published: Cambridge Scholars Publishing,
Publication Dates: 2022.
Call Number: F713.5/E965
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4
Experiential marketing : integrated theory & strategic application /

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Main Authors: Leahy, Rose
Group Author: Fenton, Pio; Barry, Holly
Published: SAGE,
Publication Dates: [2022]
Call Number: F713.5/L434
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5
Crafting customer experience strategy : lessons from Asia /

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Group Author: Popli, Sapna; Rishi, Bikramjit, 1978-
Published: Emerald Publishing Limited,
Publication Dates: 2021.
Call Number: F733.035/C885
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6
Research perspectives on social media influencers and brand communication /

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Group Author: Watkins, Brandi
Published: Lexington Books,
Publication Dates: [2021]
Call Number: F713.365.2/R432
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7
Never say sell : how the world's best consulting and professional services firms expand client relationships /

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Main Authors: McMakin, Tom
Corporate Authors: John Wiley & Sons, Ltd.
Group Author: Parks, Jacob
Published: John Wiley & Sons, Inc.,
Publication Dates: [2021]
Call Number: F713.5/M167
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8
Winning on purpose : the unbeatable strategy of loving customers /

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Main Authors: Reichheld, Frederick F.
Group Author: Darnell, Darci; Burns, Maureen (Maureen Farrell)
Published: Harvard Business Review Press,
Publication Dates: [2021]
Call Number: F713.55/R351-2
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9
Customer insight strategies : how to understand your audience and create remarkable marketing /

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Main Authors: Bailey, Christine (Christine Ruth)
Published: Kogan Page Limited,
Publication Dates: 2021.
Call Number: F713.50/B154
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10
Executive engagement strategies : how to have conversations and develop relationships that build B2B business /

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Main Authors: Burgess, Bev
Published: Kogan Page,
Publication Dates: 2020.
Call Number: F713.50/B955
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11
The customer catalyst : how to drive sustainable business growth in the customer economy /

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Main Authors: Adlard, Chris
Group Author: Bausor, Daniel
Published: John Wiley & Sons Ltd.,
Publication Dates: 2020.
Call Number: F713.3/A237
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12
The four steps to the epiphany : successful strategies for products that win /

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Main Authors: Blank, Steven G. (Steven Gary)
Published: John Wiley & Sons, Inc.,
Publication Dates: [2020]
Call Number: F272.2/B642/5th ed.
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13
Fanocracy : turning fans into customers and customers into fans /

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Main Authors: Scott, David Meerman
Group Author: Scott, Reiko; Robbins, Anthony
Published: Penguin,
Publication Dates: [2020]
Call Number: F713.3/S425-1
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14
Experiential marketing : consumer behaviour, customer experience and the 7Es /

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Main Authors: Batat, Wided
Published: Routledge, Taylor & Francis Group
Publication Dates: 2019.
Call Number: F713.50/B328
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15
Handbook of research on customer engagement /

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Group Author: Hollebeek, Linda D; Sprott, David E
Published: Edward Elgar Publishing,
Publication Dates: [2019]
Call Number: F713.3-62/H236-2
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16
Re-platforming the airline business : to meet travelers' total mobility needs /

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Main Authors: Taneja, Nawal K
Published: Routledge,
Publication Dates: 2019.
Call Number: F560.6/T164-2
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17
Handbook of the sharing economy /

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Group Author: Belk, Russell W; Eckhardt, Giana M; Bardhi, Fleura
Published: Edward Elgar Publishing,
Publication Dates: [2019]
Call Number: F276.2-62/H236
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18
Connected strategy : building continuous customer relationships for competitive advantage /

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Main Authors: Siggelkow, Nicolaj
Group Author: Terwiesch, Christian
Published: Harvard Business Review Press,
Publication Dates: [2019]
Call Number: F713.55/S575
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19
The intelligent marketer's guide to data privacy : the impact of big data on customer trust /

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Main Authors: Palmatier, Robert W
Group Author: Martin, Kelly D
Published: Palgrave Macmillan,
Publication Dates: [2019]
Call Number: F713.5/P171-1
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20
Diverse methods in customer relationship marketing and management /

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Corporate Authors: IGI Global
Group Author: Lee, In, 1958-
Published: IGI Global,
Publication Dates: [2018]
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