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1
Managing social media practices in the digital economy /

Cover is for reference only
Group Author: Alavi, Shirin, 1980; Ahuja, Vandana
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2020]
Call Number: F49/M266-1
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2
Leveraging computer-mediated marketing environments /

Cover is for reference only
Group Author: Bowen, Gordon, 1950; Ozuem, Wilson, 1974
Published: IGI Global, Business Science Reference,
Publication Dates: [2019]
Call Number: F713.365/L659
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3
Multi-platform advertising strategies in the global marketplace /

Cover is for reference only
Group Author: Yang, Kenneth C. C
Published: Business Science Reference, an imprint of IGI Global,
Publication Dates: [2018]
Call Number: F713.86/M961
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4
Handbook of research on integrating social media into strategic marketing /

Cover is for reference only
Group Author: Hajli, Nick, 1979
Published: Business Science Reference, An imprint of IGI Global,
Publication Dates: [2015]
Call Number: F713.365-62/H236
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5
Internet mercenaries and viral marketing : the case of Chinese social media /

Cover is for reference only
Main Authors: Wu, Mei, 1954
Group Author: Jakubowicz, Peter, 1946; Cao, Chengyu, 1987
Published: Business Science Reference,
Publication Dates: [2014]
Call Number: F713.36/W959
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7
Building brand identity in the age of social media : emerging research and opportunities /

Cover is for reference only
Main Authors: Ekhlassi, Amir, 1979
Group Author: Niknejhad Moghadam, Mahdi, 1990; Adibi, Amir Mohammad, 1991
Published: IGI Global, Business Science Reference (an imprint of IGI Global),
Publication Dates: [2018]
Call Number: F760.5/E367
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8
Social media and online consumer decision making in the fashion industry /

Cover is for reference only
Group Author: Tarnanidis, Theodore, 1977- (Editor); Papachristou, Eyridiki, 1975- (Editor); Karypidis, Michail, 1975- (Editor); Ismyrlis, Vasileios, 1971- (Editor)
Published: Business Science Reference,
Publication Dates: [2023]
Call Number: F768.3/S678
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9
Strategic uses of social media for improved customer retention /

Cover is for reference only
Group Author: Al-Rabayah, Wafaa, 1985- (Editor); Khasawneh, Rawan, 1989- (Editor); Abu-Shamaa, Rasha, 1982- (Editor)
Published: Business Science Reference,
Publication Dates: [2017]
Call Number: F713.3/S898
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10
Influences of social media on consumer decision-making processes in the food and grocery industry /

Cover is for reference only
Group Author: Tarnanidis, Theodore, 1977- (Editor); Vlachopoulou, Maro, 1956- (Editor); Papathanasiou, Jason (Editor)
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2023]
Call Number: F416.82/I433
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11
Product innovation through knowledge management and social media strategies /

Cover is for reference only
Group Author: Goel, Alok Kumar, 1971; Singhal, Puja, 1978
Published: Business Science Reference,
Publication Dates: [2016]
Call Number: G206.3/P964
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12
Competitive social media marketing strategies /

Cover is for reference only
Group Author: Bowen, Gordon, 1950; Ozuem, Wilson, 1974
Published: Business Science Reference, an Imprint of IGI Global,
Publication Dates: [2016]
Call Number: F713.36-05/C737
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13
Strategic customer relationship management in the age of social media /

Cover is for reference only
Group Author: Khanlari, Amir, 1981
Published: Business Science Reference, An Imprint of IGI Global,
Publication Dates: [2015]
Call Number: F713.55/S898
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