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1
传媒产业经济学导论

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Main Authors: 童清艳 (童清艳著)
Published: 复旦大学出版社
Publication Dates: 2007
Call Number: G206.2/0135
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2
传媒资本运营

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Main Authors: 谢耘耕 (谢耘耕编著)
Published: 复旦大学出版社
Publication Dates: 2006
Call Number: G219.2/3755
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3
传媒并购新论

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Main Authors: 董璐 (董璐编著)
Published: 复旦大学出版社
Publication Dates: 2006
Call Number: G219.1/4111
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4
报刊发行学概论

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Main Authors: 倪祖敏 (倪祖敏, 张骏德著); 张骏德
Published: 复旦大学出版社
Publication Dates: 2005
Call Number: G215/2238
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5
广电媒介产业经营新论

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Main Authors: 黄升民 (黄升民, 周艳, 马丽婕著); 周艳; 马丽婕
Published: 复旦大学出版社
Publication Dates: 2005
Call Number: G229.2/4827-4
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6
战略传媒 分析框架与经典案例

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Main Authors: 章平 (章平著)
Published: 复旦大学出版社
Publication Dates: 2004
Call Number: G206.2/0414
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7
报纸发行营销导论

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Main Authors: 吴锋 (吴锋, 陈伟著); 陈伟
Published: 复旦大学出版社
Publication Dates: 2004
Call Number: G215/6887
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8
图书营销管理

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Main Authors: 方卿 (方卿编著)
Published: 复旦大学出版社
Publication Dates: 2004
Call Number: G235/0277-1
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9
中国媒体投资 理论与案例

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Main Authors: 赵小兵 (赵小兵, 周长才, 魏新编著); 周长才; 魏新
Published: 复旦大学出版社
Publication Dates: 2004
Call Number: F830.59/4897
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10
报刊传播业经营管理

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Main Authors: 倪祖敏 (倪祖敏著)
Published: 复旦大学出版社
Publication Dates: 2003
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11
报刊传播业经营管理

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Main Authors: 倪祖敏 (倪祖敏著)
Published: 复旦大学出版社
Publication Dates: 2003
Call Number: G211/2238
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