馆藏书目查询系统 - 上海图书馆

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Main Authors: 斯特劳斯 Strauss, Judy (朱迪·斯特劳斯(Judy Strauss)，雷蒙德·弗罗斯特(Raymond Frost)著); 弗罗斯特 Frost, Raymond
Published: 中国人民大学出版社
Publication Dates: 2010
Call Number: F713.36/4824-8

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Advertising & IMC : principles and practice = 广告学:原理与实务 /

Main Authors: Moriarty, Sandra
Group Author: Mitchell, Nancy; Wells, William
Published:
Call Number: F713.80/M854/9th ed.

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3

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A framework for marketing management (Sixth edition) / 营销管理精要 (第6版) / 菲利普·科特勒, 凯文·莱恩·凯勒著.

Main Authors: Kotler, Philip
Group Author: Keller, Kevin Lane, 1956
Published: 中国人民大学出版社,
Publication Dates: 2018.
Call Number: F713.50/K874/6th ed./chi

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Essentials of marketing research : a hands-on orientation /

Main Authors: Malhotra, Naresh K
Published: 中国人民大学出版社 ; Pearson,
Publication Dates: 2016.
Call Number: F713.52/M249

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5

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Marketing management, fourteenth edition / 营销管理, 第14版 / 菲利普·科特勒, 凯文·莱恩·凯勒著.

Main Authors: Kotler, Philip
Group Author: Keller, Kevin Lane, 1956
Published: 中国人民大学出版社,
Publication Dates: 2016.
Call Number: F713.5-36/K874-1/14th ed./chi

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6

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Marketing : third edition /

Main Authors: Grewal, Dhruv
Group Author: Levy, Michael, 1950
Published: Zhongguo ren min da xue chu ban she,
Publication Dates: 2015.
Call Number: F713.5/G841/3rd ed.

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Customer relationship management = 客户关系管理 /

Main Authors: Makkar, Urvashi
Group Author: Makkar, Harinder Kumar
Published: 中国人民大学出版社 : McGraw Hill Education,
Publication Dates: 2014.
Call Number: F713.55/M235-1

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