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1
网络营销

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Main Authors: (美) 弗罗斯特 Frost, Raymond (著); (美) 福克斯 Fox, Alexa K. (著); (美) 斯特劳斯 Strauss, Judy (著)
Group Author: 时启亮 (译); 陈育君 (译); 黄青青 (译)
Published: 中国人民大学出版社
Publication Dates: 2021
Call Number: F713.365.2/5064
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2
营销调研

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Main Authors: 伯恩斯 Burns, Alvin C. (著); 维克 Veeck, Ann (著)
Group Author: 于洪彦 (译); 金钰 (译)
Published: 中国人民大学出版社
Publication Dates: 2021
Call Number: F713.52/2264-7
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3
商务谈判

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Main Authors: (美) 列维奇 Lewicki, Roy J. (著); (美) 巴里 Barry, Bruce (著); (美) 桑德斯 Saunders, David M. (著)
Group Author: 王健 (译)
Published: 中国人民大学出版社
Publication Dates: 2021
Call Number: F715.4/1224-5
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广告学 原理与实务 principles & practice

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Main Authors: (美) 莫里亚提 Moriarty, Sandra (著); (美) 米切尔 Mitchell, Nancy (著); (美) 伍德 Wood, Charles (著); (美) 维尔斯 Wells, William (著)
Group Author: 桂世河 (译); 汤梅 (译)
Published: 中国人民大学出版社
Publication Dates: 2021
Call Number: F713.80/4861-1
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5
零售管理

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Main Authors: (美) 伯曼 Berman, Barry (著); (美) 埃文斯 Evans, Joel R. (著); (美) 查特吉 Chatterjee, Patrali (著)
Group Author: 金钰 (译)
Published: 中国人民大学出版社
Publication Dates: 2021
Call Number: F713.32/2264-3
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6
消费者行为学

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Main Authors: (美) 希夫曼 Schiffman, Leon G. (著); (美) 维森布利特 Wisenblit, Joe (著)
Group Author: 江林 (译); 张恩忠 (译)
Published: 中国人民大学出版社
Publication Dates: 2021
Call Number: F713.55/4256-6
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7
广告、促销与整合营销传播

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Main Authors: (美) 克洛 Clow, Kenneth E. (著); (美) 巴克 Baack, Donald (著)
Group Author: 王艳 (译)
Published: 中国人民大学出版社
Publication Dates: 2021
Call Number: F713.8/4231-1
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8
销售与销售管理

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Main Authors: 英 乔布 Jobber, David (著); 英 兰开斯特 Lancaster, Geoff (著)
Group Author: 李先国 (译); 焦腾啸 (译)
Published: 中国人民大学出版社
Publication Dates: 2020
Call Number: F713.3/2242-4
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9
营销管理 亚洲版 an Asian perspective

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Main Authors: 美 科特勒 Kotler, Philip (著)
Group Author: 王永贵 (译); 金夏芳 (译); 王帅 (译)
Published: 中国人民大学出版社
Publication Dates: 2020
Call Number: F713.56/2924-3
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10
战略品牌管理

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Main Authors: 卡普费雷尔 Kapferer, Jean-Noel (著)
Group Author: 何佳讯 (译)
Published: 中国人民大学出版社
Publication Dates: 2020
Call Number: F273.2/2285
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11
营销战略 第一原理和数据分析 based on first principles and data analytics

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Main Authors: 美 帕尔马蒂尔 Palmatier, Robert W (著); 美 斯里达尔 Sridhar, Shrihari (著)
Group Author: 康俊 (译); 杨智 (译)
Published: 中国人民大学出版社
Publication Dates: 2020
Call Number: F713.50/4227-1
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12
营销调研 应用导向 an applied orientation

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Main Authors: 马尔霍特拉 Malhotra, Naresh K. (著)
Group Author: 熊伟 (译); 郭晓凌 (译)
Published: 中国人民大学出版社
Publication Dates: 2020
Call Number: F713.52/7121-2
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13
战略品牌管理 创建、评估和管理品牌资产 building, measuring and managing brand equity

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Main Authors: 美 凯勒 Keller, Kevin Lane (著); 美 斯瓦米纳坦 Swaminathan, Vanitha (著)
Group Author: 何云 (译); 吴水龙 (译)
Published: 中国人民大学出版社
Publication Dates: 2020
Call Number: F273.2/2745-5
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14
营销战略与竞争定位

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Main Authors: 胡利 Hooley, Graham (著)
Group Author: 楼尊 (译)
Published: 中国人民大学出版社
Publication Dates: 2019
Call Number: F713.54/4629
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15
销售学 伙伴关系创造价值 partnering to create value

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Main Authors: 曼宁 Manning, Gerald (著); 阿亨 Ahearne, Michael (著); 里斯 Reece, Barry L. (著)
Group Author: 欧阳小珍 (译); 童建农 (译)
Published: 中国人民大学出版社
Publication Dates: 2019
Call Number: F713.3/6432-6
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17
营销调研基础

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Main Authors: 布朗 Brown, Tom J. (著); 苏特 Suter, Tracy A. (著); 丘吉尔 Churchill, Gilbert A. (著)
Group Author: 景奉杰 (译); 杨艳 (译)
Published: 中国人民大学出版社
Publication Dates: 2019
Call Number: F713.50/4237-1
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18
国际商务谈判

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Main Authors: 汤普森 Thompson, Leigh L. (著)
Group Author: 赵欣 (译)
Published: 中国人民大学出版社
Publication Dates: 2019
Call Number: F740.41/3184
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19
服务营销

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Main Authors: 德 维尔茨 Wirtz, Jochen (著); 美 洛夫洛克 Lovelock, Christopher H 1940-2008) (著)
Group Author: 韦福祥 (1960-) (译)
Published: 中国人民大学出版社
Publication Dates: 2018
Call Number: F719.0/2124
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20
消费者行为学

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Main Authors: 卡德斯 Kardes, Frank R. (著); 克龙莱 Cronley, Maria L. (著); 克莱因 Cline, Thomas W. (著)
Group Author: 金钰 (译)
Published: 中国人民大学出版社
Publication Dates: 2018
Call Number: F713.55/2224-2
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