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1
广告策划教程

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Main Authors: 程宇宁 (程宇宁编著)
Published: 中南工业大学出版社
Publication Dates: 2000
Call Number: F713.81/2933-1
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2
企业形象识别设计教程

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Main Authors: 郁涛 (郁涛编著)
Published: 中南工业大学出版社
Publication Dates: 2000
Call Number: F270/4231-1
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3
广告文案创意 引起受众对品牌认知的表现艺术

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Main Authors: 程宇宁 (程宇宁编著)
Published: 中南工业大学出版社
Publication Dates: 1998
Call Number: F713.81/2933
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4
广告媒体策划

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Main Authors: 李明 (李明编著)
Published: 南京大学出版社
Publication Dates: 2009
Call Number: F713.81/4460
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5
中外广告发展史

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Main Authors: 夏文蓉 (夏文蓉编著)
Published: 南京大学出版社
Publication Dates: 2009
Call Number: F713.8-091/1404
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6
广告调研

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Main Authors: 张静 (张静编著)
Published: 南京大学出版社
Publication Dates: 2008
Call Number: F713.8/1252-1
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7
广告设计

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Main Authors: 丁耀 (丁耀编著)
Published: 南京大学出版社
Publication Dates: 2007
Call Number: J524.3/1292-1
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8
广告法律制度

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Main Authors: 蒋恩铭 (蒋恩铭编著)
Published: 南京大学出版社
Publication Dates: 2007
Call Number: D922.294.4/4168
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9
广播电视广告

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Main Authors: 胡菡菡 (胡菡菡编著)
Published: 南京大学出版社
Publication Dates: 2007
Call Number: F713.80/4644
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10
智略 广告媒介投放实施方法

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Main Authors: 陈亮 (陈亮著)
Published: 机械工业出版社
Publication Dates: 2006
Call Number: F713.8/7202
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11
知变 广告公司管理新思路

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Main Authors: 杨宇时 (杨宇时著)
Published: 机械工业出版社
Publication Dates: 2005
Call Number: F713.8/4936
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12
现代包装设计

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Main Authors: 曾迪来 (曾迪来著)
Published: 中南大学出版社
Publication Dates: 2005
Call Number: TB482/8635
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13
现代标志设计

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Main Authors: 曾迪来 (曾迪来著)
Published: 中南大学出版社
Publication Dates: 2005
Call Number: J534.4/8634
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14
广告语言修辞策略

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Main Authors: 何新祥 (何新祥编著)
Published: 中南大学出版社
Publication Dates: 2003
Call Number: F713.80/2203
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15
广告展示设计

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Main Authors: 曾迪来 (曾迪来编著)
Published: 中南大学出版社
Publication Dates: 2002
Call Number: J524.3/8635-1
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16
老莫煲汤 莫康孙说广告

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Main Authors: 美 莫康孙 ([莫康孙著])
Published: 黑龙江科学技术出版社
Publication Dates: 2002
Call Number: F713.8/4801
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17
广告语言修辞艺术

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Main Authors: 何新祥 (何新祥编著)
Published: 中南大学出版社
Publication Dates: 2001
Call Number: F713.81/2203
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18
影视广告设计

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Main Authors: 曾迪来 (曾迪来编著)
Published: 中南大学出版社
Publication Dates: 2001
Call Number: J524.3/8635
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19
现代广告文案艺术

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Main Authors: 卢小群 (卢小群著)
Published: 中南工业大学出版社
Publication Dates: 1997
Call Number: F713.8/2291
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20
现代广告战略

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Main Authors: 黄升民 (黄升民,丁俊杰主编); 丁俊杰
Published: 知识出版社
Publication Dates: 1994
Call Number: F713.8/4827-1
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