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1
Kleppner's advertising procedure

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Main Authors: Lane W. Ronald 1940-
Group Author: King Karen Whitehill; Russell Thomas 1941-
Published: 清华大学出版社
Publication Dates: 2009.
Call Number: F713.8/R964/17th.ed.
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2
零售管理 英文版

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Main Authors: 美 邓恩 P. M Dunne, Patrick M. ((美)帕特里克·M.邓恩(Patrick M.Dunne)，(美)罗伯特·F.勒斯克(Robert F.Lusch)著); 美 勒斯克 R. F Lusch, Robert F.
Published: 清华大学出版社
Publication Dates: 2006
Call Number: F713.32/7463
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3
市场营销原理 英文版

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Main Authors: 美 利特勒 P Kotler,Philip ((美)菲利浦·利特勒(Philip Kotler),(美)加里·阿姆斯特朗(Gary Armstrong)著); 美 阿姆斯特朗 G Armstrong,Gary
Published: 清华大学出版社
Publication Dates: 2005
Call Number: F713.50/2924-23
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4
消费者行为学简明教程

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Main Authors: 美 莫温 J.C. ((美)John C.Mowen, (美)Michael S.Minor著); 美 Mowen JohnC.; 美 迈纳 M.S.; 美 Minor Michael S.
Published: 清华大学出版社
Publication Dates: 2004
Call Number: F713.55/4831-1
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5
广告学简明教程

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Main Authors: 美 莱恩 W.R. ((美)W.Ronald Lane, (美)J.Thomas Russell著); 美 Lane W.Ronald; 美 拉塞尔 J.Thomas; 美 Russell J.Thomas
Published: 清华大学出版社
Publication Dates: 2004
Call Number: F713.80/4963-1
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6
消费者行为学

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Main Authors: 美 希夫曼 Leon G. Schiffman, L.G. ((美)Leon G.Schiffman, (美)Leslie Lazar Kanuk著); 美 卡努克 Leslie Lazar Kanuk, L.L.
Published: 清华大学出版社
Publication Dates: 2004
Call Number: F036.3/4256
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7
营销调研精要 第2版

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Main Authors: 美 齐克芒德 W.G. ((美)William G.Zikmund著); 美 Zikmund William G.
Published: 清华大学出版社
Publication Dates: 2003
Call Number: F713.52/0244
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8
营销工程 第2版

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Main Authors: 美 利连 G.L. ((美)Gary L.Lilien,(美)Arvind Rangaswamy著); 美 Lilien Gary L.; 美 朗格斯瓦米 A.; 美 Rangaswamy Arvind
Published: 清华大学出版社
Publication Dates: 2003
Call Number: F713.50/2933-1
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9
Principles of marketing (Seventeenth edition) / 市场营销原理 / 菲利普·科特勒, 加里·阿姆斯特朗著.

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Main Authors: Kotler, Philip.
Group Author: Armstrong, Gary (Gary M.)
Published: 清华大学出版社,
Publication Dates: 2021.
Call Number: F713.5/K874-1/17th ed./chi
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10
Global marketing management, eighth edition / 全球营销管理, 第8版 / (美) 沃伦·J. 基根著.

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Main Authors: Keegan, Warren J
Published: 清华大学出版社,
Publication Dates: 2018.
Call Number: F740.2/K26/8th ed.
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11
Consumer behavior / 消费者行为学 / (美) 利昂·希夫曼, (美) 莱斯利·拉扎尔·卡努克著.

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Main Authors: Schiffman, Leon G
Group Author: Kanuk, Leslie Lazar
Published: 清华大学出版社,
Publication Dates: 2017.
Call Number: F713.55/S333/10th ed.
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