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1
Selling building partnerships

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Main Authors: Weitz Barton A
Group Author: Castleberry Stephen Bryon; Tanner John F
Published: McGraw-Hill/Irwin,
Publication Dates: c2004.
Call Number: F713.3/W436/5th.ed.
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2
Marketing

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Group Author: Kerin Roger A
Published: McGraw-Hill/Irwin,
Publication Dates: c2003.
Call Number: F713.5/M345-7/7th.ed.
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3
A preface to marketing management

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Main Authors: Peter J. Paul
Group Author: Donnelly James H
Published: McGraw-Hill/Irwin,
Publication Dates: c2003.
Call Number: F713.56/T191/9th.ed.
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4
Strategic marketing management cases

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Main Authors: Cravens David W
Group Author: Lamb Charles W; Crittenden Victoria Lynn
Published: McGraw-Hill,
Publication Dates: c2002.
Call Number: F713.5/C898/7th.ed.
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5
Fundamentals of selling customers for life

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Main Authors: Futrell Charles
Published: Irwin/McGraw-Hill,
Publication Dates: c2002.
Call Number: F713.3/F996/7th.ed.
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6
Consumer behavior building marketing strategy

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Main Authors: Hawkins Del I
Group Author: Best Roger J; Coney Kenneth A
Published: Irwin/McGraw Hill,
Publication Dates: c2001.
Call Number: F713.55/H393/8th.ed.
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7
Advertising and promotion an integrated marketing communications perspective

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Main Authors: Belch George E (George Eugene)
Group Author: Belch Michael A
Published: Irwin/McGraw-Hill,
Publication Dates: 2001.
Call Number: F713.8/B427/5th.ed.
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8
New products management

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Main Authors: Crawford C. Merle (Charles Merle), 1924-
Group Author: Di Benedetto C. Anthony
Published: Irwin/McGraw-Hill,
Publication Dates: c2000.
Call Number: F273.1/C899/6th ed.
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9
Sales force management

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Group Author: Churchill Gilbert A
Published: Irwin/McGraw-Hill,
Publication Dates: c2000.
Call Number: F713.3/S163/6th.ed.
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10
ABC's of relationship selling

Cover is for reference only
Main Authors: Futrell Charles
Published: Irwin/McGraw-Hill,
Publication Dates: c2000.
Call Number: F713.3/F996-1/6th.ed.
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11
Marketing management knowledge and skills

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Main Authors: Peter J. Paul
Group Author: Donnelly James H
Published: Irwin/McGraw-Hill,
Publication Dates: c1998.
Call Number: F713/P478/5th ed.
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12
International and global marketing concepts and cases

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Group Author: Meloan Taylor W; Graham John L
Published: Irwin/McGraw Hill,
Publication Dates: c1998.
Call Number: F746.12/I61/2nd ed./
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13
Direct marketing an integrated approach

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Main Authors: McDonald William J., Ph. D
Published: Irwin/McGraw-Hill,
Publication Dates: c1998.
Call Number: F713.32/M135/
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14
Basic marketing a global-managerial approach/

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Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: Irwin/McGraw-Hill,
Publication Dates: c1999.
Call Number: F713.5/M123/13th.ed.
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15
Essentials of marketing a global managerial approach

Cover is for reference only
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: Irwin/McGraw-Hill,
Publication Dates: c2000.
Call Number: F713.5/P455
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