1
服务管理与营销 服务利润逻辑的管理 managing the service profit logic

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Main Authors: 芬 格罗鲁斯 Gronroos, Christian ((芬)克里斯廷·格罗鲁斯(Christian Gronroos)著)
Group Author: 韦福祥 (译); 姚亚男 (译)
Published: 电子工业出版社
Publication Dates: 2019
Call Number: F719.1/4962
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服务管理与营销 基于顾客关系的管理策略 第2版

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Main Authors: 芬兰 格罗鲁斯 克里斯廷 ((芬兰)克里斯廷·格罗鲁斯(Christian Gronroos)著); 芬兰 Gronroos Christian
Group Author: 韩经纶 (译)
Published: 电子工业出版社
Publication Dates: 2002
Call Number: F274/4962
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3
In search of a new logic for marketing foundations of contemporary marketing theory

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Main Authors: Grönroos Christian 1947-
Published: Wiley,
Publication Dates: 2007.
Call Number: F713.5/G876-1
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