读懂你的客户:基于大数据的消费者战略 = Humanizing big data:marketing at the meeting of data, social science and consumer insight
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Main Authors: | |
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Group Author: | |
Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2017 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 16,223页: ; 21cm |
ISBN: | 978-7-111-58254-0 |
Index Number: | F713 |
CLC: | F713.50 |
Call Number: | F713.50/4823-4 |
Contents: | 本书分为三个部分,共十三章,内容包括:观点会凭空而来吗、风险与陷阱、预测能力、广告王困境、连接关系、文化变迁、好创意、禁止入侵、个性化数据等。 |