Screen Library读懂你的客户：基于大数据的消费者战略 = Humanizing big data：marketing at the meeting of data, social science and consumer insight
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| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2017 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 16,223页: ; 21cm |
| ISBN: | 978-7-111-58254-0 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/4823-4 |
| Contents: | 本书分为三个部分，共十三章，内容包括：观点会凭空而来吗、风险与陷阱、预测能力、广告王困境、连接关系、文化变迁、好创意、禁止入侵、个性化数据等。 |