Screen LibraryAdvertising and integrated brand promotion
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Thomson/South-Western,
|
| Publisher Address: | Mason, Ohio |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Edition: | 3rd ed. |
| Subjects: | |
| Carrier Form: | xxxix, 773 p.: col. ill. ; 29 cm. |
| ISBN: | 0324113803 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/O357/3rd.ed. |
| Contents: | Includes bibliographical references and indexes. |