Screen LibraryAdvertising and integrated brand promotion = 广告学
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Dongbei University of Finance & Economics Press,
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| Publisher Address: | Dalian |
| Publication Dates: | c2004. |
| Literature type: | Book |
| Language: | English |
| Edition: | 3版 |
| Subjects: | |
| Carrier Form: | xxxix, 773 p.: ill., ports. ; 23 cm. |
| ISBN: |
781084332X 9787810843324 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/O357-1/3rd.ed. |
| Contents: |
世界财经与管理教材大系 市场营销系列 Includes bibliographical references and indexes. |