What's the big idea?:creating and capitalizing on the best management thinking
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Main Authors: | |
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Group Author: | ; |
Published: |
Harvard Business School Press,
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Publisher Address: | Boston, Mass. |
Publication Dates: | c2003. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xi, 242 p.: ill. ; 25 cm. |
ISBN: | 1578519314 (cloth) |
Index Number: | F270 |
CLC: |
F270 F062.3 F270.7 |
Call Number: | F270/D247 |
Contents: |
Includes bibliographical references (p. 223-230) and index. Winning with ideas : how business ideas are linked to business success -- The idea practitioners : who introduces ideas to organizations? -- Ideas at work : it's the content that counts -- The guide to gurus : where good management ideas come from -- Market savvy : how ideas interact with markets -- Will it fit? : find ideas that fit your organization--then sell them -- The reengineering tsunami : a case story of an idea that became a tidal wave -- Knowledge management : case story of "P-Cycle" movement -- Idea-based leadership : how can your organization lead with ideas -- A select survey of business and management ideas. |