Web marketing all-in-one for dummies /

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Bibliographic Details
Corporate Authors: Wiley (Online service)
Group Author: Arnold, John, 1972-
Published: John Wiley & Sons,
Publisher Address: Hoboken, N.J. :
Publication Dates: 2012.
Literature type: eBook
Language: English
Edition: Second edition.
Series: For dummies
Subjects:
Online Access: http://www.cnpereading.com/pages/publications/form/article/402881b64359411301435af48c546479
Item Description: Description based on print version record.
Includes index.
Previous ed.: 2009.
Carrier Form: 1 online resource (xxxiv, 898 pages) : illustrations.
Also available in print.
ISBN: 9781118284766 (electronic bk.)
1118243773 (pbk.)
9781118243770 (pbk.)
Index Number: HF5415
CLC: F713.36
Contents: Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing.