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Health communication：from theory to practice

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Bibliographic Details
Main Authors: Schiavo Renata
Published: Jossey-Bass,
Publisher Address: San Francisco
Publication Dates: c2007.
Literature type: Book
Language: English
Edition: 1st ed.
Subjects:
Communication in medicine > United States
Health Promotion > United States
Health planning > United States
Delivery of Health Care
Communication
Health planning
Program Development
Carrier Form: xxiv, 436 p.: ill. ; 23 cm.
ISBN: 9780787982058 (pbk.)
0787982059 (pbk.)
Index Number: R199
CLC: R199.712
Call Number: R199.712/S329
Contents: Includes bibliographical references (p. 379-411) and indexes.
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, an

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