Customer equity:building and managing relationships as valuable assets
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Main Authors: | |
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Group Author: | ; |
Published: |
Harvard Business School Press,
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Publisher Address: | Boston, Mass. |
Publication Dates: | c2001. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xix, 228 p.: ill. ; 24 cm. |
ISBN: | 0875847641 (alk. paper) |
Index Number: | F713 |
CLC: |
F713.55 F713.5 |
Call Number: | F713.5/B644 |
Contents: | Includes bibliographical references and index. |