Customer equity:building and managing relationships as valuable assets

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Bibliographic Details
Main Authors: Blattberg Robert C 1942-
Group Author: Getz Gary 1955-; Thomas Jacquelyn S 1969-
Published: Harvard Business School Press,
Publisher Address: Boston, Mass.
Publication Dates: c2001.
Literature type: Book
Language: English
Subjects:
Carrier Form: xix, 228 p.: ill. ; 24 cm.
ISBN: 0875847641 (alk. paper)
Index Number: F713
CLC: F713.55
F713.5
Call Number: F713.5/B644
Contents: Includes bibliographical references and index.