Screen LibraryDigital innovation strategy /
"With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations&...
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| Main Authors: | |
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| Published: |
Cambridge University Press,
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| Publisher Address: | Cambridge, United Kingdom : |
| Publication Dates: | 2024. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations"-- |
| Carrier Form: | xvi, 280 pages : illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781009209007 1009209000 9781009208987 1009208985 |
| Index Number: | HC79 |
| CLC: | F062.4 |
| Call Number: | F062.4/L531 |
| Contents: | Part I. Introduction: 1. What is Special about Digital Business Innovation?; 2. Digital Disruption; 3. Disruptive Communication Networks; Part II. Information Products and Sources: 4. Production of Information Goods; 5. Pricing of Information; 6. Consumption of Information; 7. Building and Commercializing Data Assets; 8. Business Model Design for Information Goods; Part III. Networks: 9. Networks and Systems; 10. Network Competition; 11. Platform Strategies; Part IV. Organizing Digital Innovations: 12. The Inverted Firm; 13. Digital Business Models; 14. Business Model Framework; Part V. Gaining Ecosystem Momentum: 15. Launching a New Digital Business Model; 16. Sources of Competitive Advantage in Digital Ecosystems; 17. Intellectual Property Rights and Digital Technologies. |