Screen LibrarySensory and consumer research in food product design and development
"Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena."--Jacket.
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| Group Author: | ; |
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| Literature type: | Electronic eBook |
| Language: | English |
| Edition: | 1st ed. |
| Series: |
IFT Press series
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| Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9780470277706 |
| Summary: |
"Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena."--Jacket. |
| Carrier Form: | 1 online resource (358 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
0813816327 (alk. paper) 9780813816326 9781405182157 (electronic bk.) 1405182156 (electronic bk.) 9781601196880 (ebk.) 1601196881 (ebk.) 9780470277706 047027770X |
| Index Number: | TX546 |
| CLC: | TS207.3 |
| Contents: | Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers' and customers' needs : the growth engine -- Innovation's friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they d |