Screen LibraryResearch methods and techniques in public relations and advertising /
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| Group Author: | ; |
|---|---|
| Published: |
Peter Lang,
|
| Publisher Address: | Frankfurt am Main : |
| Publication Dates: | [2017] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | 223 pages : illustrations ; 21 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: |
9783631718766 3631718764 |
| Index Number: | HD59 |
| CLC: | C912.3-03 |
| Call Number: | C912.3-03/R432 |
| Contents: | Introduction -- Netnographical analysis of voting preferences of women in online communities in terms of basic values -- Using fear appeal in political advertisements and its effect on audiences : an experiemental study -- Case analysis in crisis communication : analysis of a sample case which became a political crisis with the news "they did not scan the testicle" -- Discourse analysis in relation to a social movement -- A research on the importance grading of public relations applications fields : application of the delphi method -- Survey as a quantitative research method -- A focus group research -- Advertisement ethics and legal regulations from the perspective of advertisement practitioners : a grounded theory analysis -- Public relations perception of graduate students : their employment and career expectations -- Authors. |