Qualitative research methods in public relations and marketing communications
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Main Authors: | |
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Group Author: | |
Published: |
Routledge,
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Publisher Address: | London |
Publication Dates: | 2010. |
Literature type: | Book |
Language: | English |
Edition: | 2nd ed. |
Subjects: | |
Carrier Form: | ix, 397p.: ; 24 cm. |
ISBN: | 9780415471176 (hbk.) |
Index Number: | F27 |
CLC: |
F27-3 F713.5-3 C912.3-3 |
Call Number: | C912.3-3/D275/2nd ed. |
Contents: | Includes bibliographical references and index. |