Multi-platform advertising strategies in the global marketplace /
"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is also useful for researchers who are interested in study...
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Group Author: | |
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Published: |
Business Science Reference, an imprint of IGI Global,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2018] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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Subjects: | |
Summary: |
"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising/marketing communications industry"-- |
Carrier Form: | xxviii, 377: illustrations (some color), color maps, forms ; 27 cm. |
Bibliography: | Includes bibliographical references (pages 329-369) and index. |
ISBN: |
9781522531142 (hardcover) : 1522531149 (hardcover) 9781522531159 (ebook) 1522531157 (ebook) |
Index Number: | HF5804 |
CLC: | F713.86 |
Call Number: | F713.86/M961 |