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Multi-platform advertising strategies in the global marketplace /

"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is also useful for researchers who are interested in study...

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Bibliographic Details
Group Author: Yang, Kenneth C. C
Published: Business Science Reference, an imprint of IGI Global,
Publisher Address: Hershey, PA :
Publication Dates: [2018]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Advertising
Target marketing
Marketing > Social aspects
Social media
Summary: "This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising/marketing communications industry"--
Carrier Form: xxviii, 377: illustrations (some color), color maps, forms ; 27 cm.
Bibliography: Includes bibliographical references (pages 329-369) and index.
ISBN: 9781522531142 (hardcover) :
1522531149 (hardcover)
9781522531159 (ebook)
1522531157 (ebook)
Index Number: HF5804
CLC: F713.86
Call Number: F713.86/M961

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